Revived this one from my Closed Lost list.
We had an initial discovery call and continued engagement with Product, but we failed to solve enough pain throughout the org to motivate change.
I went back to Product with a low-lift, high-impact problem then fixed it faster/easier than any other vendor they had interacted with.
Within weeks, we had proven value as a trusted partner to their CEO, CFO, CTO, and Product - winning what turned into a heavily competitive bid process.
Moving forward we have a clear rev ramp schedule and trusting, productive start to a mutually beneficial relationship. Big love fest. Will be one of the best accounts in my book.
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