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Cold Email Template

I'm going to share my magic cold email template.


Ready? Here it is:


..........


There actually isn't one. I wish there was, believe me, but sales doesn't work that way. There isn't a secret combination of words that will make people but things 100% of the time.


This is what you should do instead, continually adapt.


Throw your pitch directly to the individual or persona you want to target.


Have some variety, AB test every approach and see what works for your particular skills.

๐Ÿ’Œ Cold Emailing
๐Ÿ“ž Cold Calling
๐Ÿ“– Prospecting Stories
47
FightingFistDrangon
Politicker
13
Director of Sales
A/B testing is the way forward, agree 100%!
AlphaCharlie
Arsonist
9
Account executive
what approach has worked for you?
Kinonez
Celebrated Contributor
9
WR Enthusiast
Personalization. I research the prospect and structure a pitch or email just for them, it takes more time but the conversion rates really reward you!
AlphaCharlie
Arsonist
9
Account executive
I can imagine, do you find yourself making less calls and more deals?
Kinonez
Celebrated Contributor
8
WR Enthusiast
For sure, to be honest I don't alwasy personalize every prospect, but I try to do my best on the intro
AlphaCharlie
Arsonist
9
Account executive
what percentage do you personalize?
Kinonez
Celebrated Contributor
9
WR Enthusiast
I would say around 30% to be super honest. What about you?
AlphaCharlie
Arsonist
9
Account executive
that's a good percentage, in my BDR times maybe a 25% as an AE 100%
Kinonez
Celebrated Contributor
9
WR Enthusiast
Oh yeah as an AE I imagine you have to personalize everything!
AlphaCharlie
Arsonist
9
Account executive
oh yeah! every single meeting!
Kinonez
Celebrated Contributor
9
WR Enthusiast
Thatโ€™s awesome! Keep it up!
Lenca
Politicker
8
BDR
"There actually isn't one." Got me good!
Kinonez
Celebrated Contributor
7
WR Enthusiast
Hahahathe truth does that from time to time!
NoSuperhero
Politicker
7
BDR
Idk, TBH I wish my emails weren't sent automatically when they are introduced in the sequence, I rather wait and call them and then send an email that's a bit more personalized. But that's just me.
Kinonez
Celebrated Contributor
9
WR Enthusiast
I agree 100%. The beauty of a call is that you can tell weather or not the prospect is really interested by their tone alone.ย 
MattClark
Good Citizen
5
Senior CyberSecurity Consultant
Not sure which tool you're using, but you can avoid this in Outreach by setting everything up as a manual campaign.ย  Nothing happens until you say go, at every step.

ShotKoala
6
Principal Solutions Consultant
Outreach is perfect in this regard, wondering how popular a platform it is for those here...
Kinonez
Celebrated Contributor
8
WR Enthusiast
For sure! We do that as well, hemos a lot!
Kinonez
Celebrated Contributor
8
WR Enthusiast
I think is fairly popular, have heard other warriors using it before.ย 
Thompc82
Good Citizen
0
Sales Executive
Wish my company didn't keep such tight reigns on the Outreach settings..
cw95
Politicker
6
Sales Development Lead
A/B testing is the way forward, agree 100%! Time consuming but worth it.ย 
MattClark
Good Citizen
5
Senior CyberSecurity Consultant
Put a line in your signature that says "ABC company solves these top 3 business challenges", then send them an email asking how they think their football team will do this year.ย  If they have one of your challenges, You'll potentially get a reply.ย  What you say often doesn't matter.

MattClark
Good Citizen
6
Senior CyberSecurity Consultant
Also, to be clear, I've never done this and I don't know if it would work hahahaha.


Kinonez
Celebrated Contributor
7
WR Enthusiast
hahhaha let's AB test it to find out!
Alwaysclosingdeals
Executive
2
Contributor
Provide Value and do your research.ย 
Kinonez
Celebrated Contributor
1
WR Enthusiast
Research is so underated, how many times I've been called for things that a 5 minuteย researchย  would let them know it's not my area.
MaximumRaizer
Politicker
2
Sales Manager
A/B testing is the way forward, agree 100%!
Blackwargreymon
Politicker
1
MDR
what approach has worked for you?
Clashingsoulsspell
Politicker
1
ISR
A/B testing is the way forward, agree 100%! Time consuming but worth it.ย 
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