Cold Emailing Advice

interviewing for Saas startup and I am preparing for a cold emailing task. The company is primarily focus working with software companies to improve and effectively set up meetings saving revenue teams time and being more productive. I'm new to sales and tech. What is the hiring team looking for from a cold email for an SDR role? 
🧠 Advice
💌 Cold Emailing
😎 Sales Skills
7
SADNESSLieutenant
Politicker
7
Officer of ♥️
goose
Politicker
3
Sales Executive
+1
goldenlazard
Politicker
2
Senior SDR
Is there a way you can save posts/comments?
SADNESSLieutenant
Politicker
0
Officer of ♥️
@sahil
sahil
Notable Contributor
1
Deepak Chopra of Sales
This is another important feature under development
CuriousFox
WR Officer
3
🦊
Many helpful tips found by using the search bar.
braintank
Politicker
2
Enterprise Account Executive
Don't go to a calendly clone
TennisandSales
Politicker
2
Head Of Sales
for sure thinking the same thing. that description sounds like a commodity product and a race to the bottom price. 
yikes
bandabanda
Tycoon
1
Senior AE Mid Market
I've never heard that phrase and that hits home. Oh shit...
braintank
Politicker
2
Enterprise Account Executive
Yep, the pitch sounds so ... generic. And like something Google and Microsoft could create over a weekend (see Calendly v Gmail:  https://www.protocol.com/bulletins/google-is-coming-for-calendly)
bandabanda
Tycoon
1
Senior AE Mid Market
Page not found unfortunately. But I get the jist by the title.
bandabanda
Tycoon
2
Senior AE Mid Market
Did you use the search bar at the top? Lots of great content there for this topic (people have linked some of them here like Sadnesslieutenant)

You can easily google this information and find helpful templates. 


TLDR

- keep it short
- don't let your first ask be for a meeting time. Ask for interest first
- try to maximize personalization at scale without being exhaustive (you don't have all day to spend on a really catered email to 1 prospect)
SADNESSLieutenant
Politicker
0
Officer of ♥️
+1 ^
JuiceBox
Opinionated
1
Director
just make sure your email is short, concise, and to the point, highlight a pain point you solve, share relevant (but not much) data, and give a clear CTA at the end, you can find a trillion cold email templates out there, but they may ask you for something creative and outside the box.  
Kosta_Konfucius
Politicker
0
Sales Rep
Hard to argue with this