Cold Email Tips Thread - a Saga

I tried to find some email threads using the search bar but found a few links-linked, that lead to an error page so I wanted to bookmark a couple for myself as well as restart the discussion.

So the first two articles I love are

By: @SADNES5 (idk why it doesnt tag him but.)

https://bravado.co/war-room/posts/cold-email-tips

Which if ur too lazy to click says:

You should say "you" 10 times more than "I"
Your email shouldn't be more than 5 sentences
Your copy shouldn't contain more than 70 words
Don't add a "booking link" at the end and ask for them to select a time before they actually expressed an interest to talk
Use interest-based CTAs instead of saying "how does Friday 10am works for you?".
Personalize your reach out by finding something relevant about them that would be difficult for a robot to automate and tie it back to the reason why you reach out
Don't talk about your company in a direct way, but talk about the problems your prospects face
Don't mention your company's name in the copy, but mention the firms that are clients of yours or competitors of theirs
Use "pattern interruption" methods
Alternate short and longer sentences to keep your reader engaged
Don't use any formatting
Consider at least 8 touchpoints before moving on to the next person
Never say that you're "the best" at anything. "Show, don't tell".

Closing questions:

Is this a relevant topic for you?
Would you like to explore?
Is this subject top of mind?
Would you like to run this by your team?
Were you giving this any thoughts?

The second Link I love is by @poweredbycaffeine

https://bravado.co/war-room/posts/outbound-email-tip-of-the-week-why-you-why-you-now

Which again if ur lazy pretty much says,

Why you: Why are you reaching out to that particular prospect? Were they mentioned in an article? Did their company just raise money? Are they your ICP at a target account? Start the email off with a line that explains why you are reaching out to them specifically.

Why you now: Why are you reaching out to them today? Does your product solve for the pain of scaling up a company that just took on funding? Is your tool designed to help CTOs at eCommerce companies? Have you had success with one of their competitors? In the second half of your email, you detail why they are getting this message at this very moment.

Maybe you've already been doing this, but if you haven't, it might be worth a shot with 10 of your targets this week. In any case, if you found this helpful feel free to drop a comment or give me an upvote!

Example email to try out (keep in mind, I don't sell this service...):

Hi @undefined,

Congratulations on launching the Bravado app! I know the community has been long anticipating this release--we're all psyched and you're killing it! The reason I'm reaching out is that I work with companies like Bravado that are launching new features nearly daily, but find that it's difficult to keep track of release notes and other important moments in their dev cycles. How is your engineering team coping with the speed?

When could we connect for 15 minutes this week to see if we can help you keep up the pace with fewer headaches?

Thanks,

PBC

The third is by @IvanTheSeller: https://bravado.co/war-room/posts/cold-email-templates

Which pretty much takes you to: https://www.zendesk.com/blog/cold-email-templates/

Which I too, loved #7 the best:

Hi {first name},

I stumbled upon a post you wrote on {social media site} about {topic or post}. I thought your points were spot on!

{Insert main takeaways from the piece and how the points the recipient made about the piece were helpful.}

Did you see {article} by {name} on a similar topic?

{insert email signature here}

This is moreso for me to reference on Monday but I wanted to post anyways as to add to it, build it out, I'll edit it more as people have tips and ideas, but this is the barebones.

Any other good posts I missed?

Posts I missed: by @E_Money - https://bravado.co/war-room/posts/content-on-here-lately