fidelcashflow

Account Executive

Founding AE Equity

Savages,

How much Equity should one expect for a Founding AE role? If you've been a Founding AE or given equity to a Founding AE as a leader/founder can you please vote below? It looks like the sweet spot is around 0.2-0.3 based on just searching the web.

I know it really varies based on a lot so feel free to vote based on your own stats but also comment on the following:

Series A/Seed

Less than 20EE

Comp is slightly above market rate

Senior Position - More than just selling but also contributing to all angles of the business.

How much Equity?

Attached poll

<0.1% 0.1-0.3% 0.3-0.5% >0.5%

*Voting in this poll no longer yields commission.

📉 Equity

🤝 Interviewing/Offer

☁️ Software Tech

20 comments

Sort by:

braintank

Politicker

Enterprise Account Executive

It's never enough

jefe

Arsonist

🍁

Isn't this always the answer?

braintank

Politicker

Enterprise Account Executive

Most "founding AEs" end up floundering anyhow

jefe

Arsonist

🍁

Yup. Even if they don’t the companies rarely make it to a point that the equity is worth anything

fidelcashflow

Catalyst

Account Executive

Honestly, both of you are totally right. I think I would rather have an increase in base pay if a company said no.

Sunbunny31

Politicker

Sr Sales Executive 🐰

Aka “floundering AEs”. You should trademark that.

jefe

Arsonist

🍁

#coinedit

RandyLahey

Politicker

Account Executive

Exactly, because your founding 'shares' constantly get diluted.

BTQ

Politicker

Account Manager

I feel like it'd be north of 0.5% tbh

HVACexpert

Politicker

sales engineer

Yeah that feel low for a founding member

fidelcashflow

Catalyst

Account Executive

I haven't seen any evidence on job postings that would suggest >0.5%. Although I did see a post here and that person said his offer was 0.5

oldcloser

Arsonist

💀

Greater than .5 is VP level or north in my experience. .3-.4 is a win.

SaaSyBee

Politicker

Founder

Woah. I've never gotten equity. I've gotten options.

fidelcashflow

Catalyst

Account Executive

Lmao. You know what I mean mr/Mrs technical ;)

Maximas

Tycoon

Senior Sales Executive

Don't have an equity option where I'm at:)

Beans

Big Shot

Enterprise Account Executive

Negotiate for higher equity or lower equity and a higher base, consider how many companies never make it acquisition let alone IPO.

CuriousFox

WR Officer

🦊

Founding better get my ass paid.

RandyLahey

Politicker

Account Executive

I would re-work these choices. There are too many factors here. I've seen many founding AEs secure over 1%....

Kosta_Konfucius

Politicker

Sales Rep

Enough for a hostile takeover if needed

MyAnonymousName

Opinionated

Sales Leader

As an AE, whether founding or not, the likelihood of your options becoming worth anything, let alone worth negotiating is nearly 0%.

I would pull on other levers (base, total comp, whatever perks matter to you, etc) and then if/when you get promoted and grow the team ensure you are negotiating equity as part of that promotion.

Bravado is a community of trusted sales professionals endorsed by their customers.

Products

The War Room Jobs Salary Guide Tech Sales U

Company

About Us How It Works Blog Bug Bounty

Contact

Press Careers

If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.

fidelcashflow

Founding AE Equity

How much Equity?

20 comments

Related posts

SMB AE Leader Salary

Valuing equity at a startup vs public company - Enterprise AE

Startup Sales Compensation + Equity?