Tres

Account Executive

Politicker

Valued Contributor

Executive

Good company swag

Do your company have good swag to give away to customers/prospects?

Is anything even worthwhile, or is it all just junk?

Pretty much everything we have is cheap giveaways, but I'm wondering if investing in something worthwhile to give out like a Yeti or a nice hat or Nike pullover is worth it?

Thoughts/ideas/suggestions?

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54 comments

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DustFrog

Catalyst

Business Development Manager

I give good swag for good existing customers. You gotta make it nice though. No coffee mugs or USB sticks.

I've given out all kinds of stuff, but I make sure to personalize them with my logo or their name so they remember who the fuck brought the ruckus:

Yeti coolers, pullovers, bottles of booze, portable speakers, Tumi backpacks, leather office shit, etc

Austin

Celebrated Contributor

O&G O.G. - Sales Mgr. - NCSA

Yes. Buying shit that will be thrown away is a waste of your time & money - and makes you look cheap to the prospect / customer.

Go big or stay home!!

Tres

Politicker

Account Executive

Go big or go home.. totally agree. Better to be selective about sending out nice expensive stuff than to blast everyone with cheapies.

Tres

Politicker

Account Executive

Now this sounds good!

HoosierDaddy

Valued Contributor

SDR

My company has legitimately dope swag. They even opened up a swag store that sells shit at cost and is great quality

Tres

Politicker

Account Executive

What are some of the best things?

HoosierDaddy

Valued Contributor

SDR

They just decided to make everything with super quality in mind and sell it at cost. Mostly clothes but there’s cbd lip balm and comically oversized water bottle etc. Definitely not too serious

Tres

Politicker

Account Executive

Quality seems to be a consistent across the "good swag" comments here

Telehealth_2the_Moon

Notable Contributor

Director of Business Development

I guess a good question would be if the value of the swag has any real impact on sales. At least when giving out to prospects.

Regarding swag from my company to it's employees. It's been a range. Some stuff like the clothing options were really high quality and I like wearing them. Some stuff kinda had a junk feel that would just be desk clutter.

Tres

Politicker

Account Executive

Yeah the first part is what I want to figure out. Like would good swag make any impact on the sales process from start to close (and beyond for customer retention and attention after they buy).

Bittersweet0326

Politicker

Digital Business Associate

Hats and good coffee mugs are all you need

Tres

Politicker

Account Executive

@Bittersweet0326 what makes it a good coffee mug?

Bittersweet0326

Politicker

Digital Business Associate

Something that keeps it hot/cold and has a good lid that stays on lol. I’ve seen a lot of cheap ones and it’s obvious to EVERYONE that it probably shouldn’t even go in a microwave so it ends up being a pen holder.

ChiefPipelineOfficer

Opinionated

Director of Business Development

Branded portable chargers are pretty dope.

GDO

Politicker

BDM

Mine lasted 4days. A lot of company swag is low quality IMO.

Simo

Politicker

Director of Sales

Swag has become a huge part of tech sales! Every company has branded Patagonia jackets and backpacks.

I prefer some unique swag items but there is no doubt swag moves the needle.

The goal should always to make swag that ppl will wear then get it in the hands of all your top clients. The best is getting a picture of them wearing it for your social posts.

Tres

Politicker

Account Executive

I've never gotten a picture for a social post yet, that's the new goal!

NYsalesguy

Old School Bravo

Sales Development Manager

The more relevant the swag, the better. Masks have been a solid swag recently. Sweatpants, given work from home.

Tres

Politicker

Account Executive

Company branded sweatpants? That's a new one for me, but why not?

LordOfWar

Tycoon

Blow it up

A good hat is always appreciated, at least by my wife. One of my employers gave out binoculars once since we sold optics. The same one gave out coins for the corp's 25 year anniversary which is kind of a neat memento to keep since we sold to the military and challenge/memento coins are a big cultural thing.

The current company used to give out single-pouch bags, I see lots of people still using them at trade shows and it's a good conversation starter.

I think there should be two types of SWAG - stuff that is useful and will remind the prospect of your company/capabilities, and stuff that is just cool marketing.

Tres

Politicker

Account Executive

Good point about the different types of SWAG.. where's marketing, they need to hear this!

LordOfWar

Tycoon

Blow it up

They're probably at a mid-day yoga class. Gotta get that in before sending unsolicited emails on your behalf later.

michaelthompson

SDR

Company branded swag for prospects: post it notes, pens, koozies, and a tumbler do the trick 80% of the time
Existing companies as an annual gift: a Yeti always is appreciated and Nike polos/pullovers always go over well and get worn.

Tres

Politicker

Account Executive

Yeti & Nike - yes!

GetAHobby

Arsonist

RVP Sales

If its just trade show stuff its not worth anything good, as its likely left in a hotel room.

We do give some decent stuff like Yeti's, half zip of designer brands, and some golf kits with. I've visited the customer that I've given some of the stuff to years later and will see it on their desk or rolling around the office, so I'd say its worth it.

Tres

Politicker

Account Executive

Wow, if it's there years later then absolutely worth it!

paddy

WR Officer

Director of Business Development

Patagonia and all birds bruh

Tres

Politicker

Account Executive

Very corporate bro vibe, nice

Blackwargreymon

Politicker

MDR

My company has legitimately dope swag.

Chep

WR Officer

Bitcoin Adoption Specialist

My company gave me masks and I have used those masks so much. Light, breathable, and comfy bless up

SADNES5

Politicker

down voters are marketing spies

War Room swag.

Pata"Gucci". Patagonia backpacks, Yeti this and that...

(Not my company, but good quality name brand swag) Ogio etc etc.

Tres

Politicker

Account Executive

Patagonia stuff is so good, but sounds like they are doing away with the company branded apparel

Ace

Arsonist

CEO

In my previous role, mostly junk - wall clocks and shit with the company logo lol

Salespreuner

Big Shot

Regional Sales Director

Chocolate Boxes, hoodies and water bottles 😁

BulkPony

Tycoon

Enterprise Account Executive

Something we've talked a lot about internally but never really came to fruition... Maybe something small at our big sales meetings

ZebraStripe

Opinionated

Sr Sales Director

It's usually all junk. I have literally 5,000 water bottles in my house.

Tres

Politicker

Account Executive

I have so many cheap company branded water bottles too.

SalesSage

Valued Contributor

National Account Manager

we received great feedback on a mini wireless speaker

Tres

Politicker

Account Executive

did you have any limits on giving out something like that, or could you give it to any prospects you wanted to? I've seen some companies require a meeting or demo booked to give out nicer items like that

SalesSage

Valued Contributor

National Account Manager

we did send them to our existing best customers as a thank you, no need to do something to get the gift. It caused conversations with clients that some times are just tough to get on the phone etc. Thanks with no strings attached gets good responses

bigtuna

Good Citizen

Enterprise Account Executive

No, no good branded swag for customers. This would be a marketing function - what do you expect? Everytime I've given branded swag to customers; I've ordered directly myself from merchology.com or similar. Then expense it.

Tres

Politicker

Account Executive

I just looked up merchology.com, first time I've seen that, but looks promising

Bensonwade

Good Citizen

Enterprise Account Executive

Inflatable park lounger

breezyboiii

Politicker

Sales Boiii

discounts. probs the best company swag a prospect would want.

Rigeyyy

Opinionated

Account Executive

Mine doesn’t, I wish they did though. We have an awesome mascot so sending over some plush pandas would be dope!

Tres

Politicker

Account Executive

That would be cool

JuicyKlay

Celebrated Contributor

All junk! Nobody wants pens and notebooks these days...

afinthesestreets

Sales leader

I have a Northface hard shell jacket from my current company, it’s legit. I’ve gotten some other good things over the years. Nike hoodies. Timbuktu backpack. Also a
lot of junk. I don’t need 13,000 cozies with the company name on them.

Tres

Politicker

Account Executive

Northface is good! I have a rain jacket I got from a company event years ago that I still use! Agree about the little junk like cozies, I can do without

GDO

Politicker

BDM

Best thing I received were some shirts and a summer jacket.

Clashingsoulsspell

Politicker

ISR

If I can find something on their profile I will just send the connect, but if I can find something cool on their profile I'll say Hey you're {project, post, etc} was super interesting and wait for a connect before any pitching

MR.StretchISR

Politicker

ISR

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Tres

Good company swag

54 comments

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