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medhardwaredr

Director of Sales NA

Opinionated
Fire Starter
Praised Answer
+2

Oh Canada!

Happy Tuesday Bravado community!  Looking for some insight as to how you/your companies deal with cold calling and sales reach outs to our brothers and sisters to the north?
We are tasked with a set of accounts to penetrate and with Canadas anti spam laws I want to make sure we go at it in a successful manner.
Has anyone had experience in this department? 
😝 cold callingss
😌 Email Templates
⚖️ Legal
13

19 comments

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Pachacuti
Politicker
12
They call me Daddy, Sales Daddy
Isn't every call in Canada cold?


It isn't all that different from the US... just make the call.
CuriousFox
WR Officer
2
🦊
ba dum tsss
medhardwaredr
Opinionated
1
Director of Sales NA
lol like the cold joke😂
Kosta_Konfucius
Politicker
1
Sales Rep
God damn thats good
medhardwaredr
Opinionated
2
Director of Sales NA
That was good😂
unclespacejam
Politicker
1
ur dad’s brother
God damnit brother




You got us good on that one
oldcloser
Arsonist
1
💀
Nice
NoSuperhero
Politicker
0
BDR LEAD
That's cold, I mean coal, damn it! I mean that's gold!
jefe
Arsonist
7
🍁
Just call people, eh?

Read into CASL, but basically if you're mass emailing contacts you need an unsubscribe option/link at the bottom of your email.

If you're emailing someone yourself, you can just email them as you would normally.

I've never had any issues in B2B.

*Disclaimer: I'm not a lawyer or expert on this, and it's been awhile since I reviewed this stuff. But that should also tell you how not big a deal it is. SMB owners with a stick in their ass might bitch about it when CASL first became a law, but they were usually interpreting things wrongly.

TL;DR - It's never impacted the way I do business. You just need to be careful with mass emails.
7
Founding BDR
Agree with this. I never take any additional precautions compared to prospecting in the states.

- Proud Canadian 🇨🇦
medhardwaredr
Opinionated
4
Director of Sales NA
Perfect thank you!
Emails calls etc from an AE to an end user is what the team is tasked with. Sounds like what the team needs is an unsubscribe button on the email?
jefe
Arsonist
3
🍁
If you're sequencing then that's a good call, but don't overthink it.

If you find someone and email them, don't even need that.

We're also a one-party consent country, so recording calls isn't an issue.
wildwhale
Member
2
Enterprise Account Executive
Agreed with you looking into CASL (Canadian here that’s worked for Canadian & american companies) but unsubscribe is good enough. To be honest - can’t remember the last time i included unsubscribe to my cold outreach as they are usually personalized and have never had an issue. Was more of a thing like 6+ years ago.. just don’t be annoying.

* i also do not want to offer this as sound advice lol. But personal cold outreach - you gucci
jefe
Arsonist
2
🍁
@wildwhale I agree with all of that. Just not really a concern these days
Sunbunny31
Politicker
2
Sr Sales Executive 🐰
Correct me if I’m wrong, Canadians, but you cannot send unsolicited gifts - so you have to ask about things like Alyce or Sendoso in advance.
SADNES5
Politicker
0
down voters are marketing spies
You can send gifts. You just have to give the option to not be contacted. It's usually good for a year. So make it count.
unclespacejam
Politicker
0
ur dad’s brother
Only other thing I’d be wary of is sending gifts to people in Financial Services (banks, insurance companies, mutual fund/ etf) they are bound to additional levels of compliance rules within their specific self regulating organizations in each province.

a gift might be rejected because they “can’t accept it” due to regulatory restrictions. Often these can be perceived or feared to be a bribe or otherwise
Justatitle
Big Shot
1
Account Executive
I call them and then if they answer I pitch them
Beans
Big Shot
1
Enterprise Account Executive
Same as the US for me.

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