A VP of Sales told me early in my career that reading won't get you ahead because it's all about having experience. I disagree. Here are the books that have helped get me to where I am today:
Discovery
**The Challenger Sale by Matthew Dixon & Brent Adamson
**Question Based Selling by Thomas Freese
Selling to Big Companies by Jill Konrath (still good for all segments)
**The Trusted Advisor by by David Maister, Robert Galford, Charles Green
Demoing
**Demonstrating to Win by Robert Riefstahl
Mentality
**Edge by Laura Huang
Grit by Angela Duckworth
Start with Why by Simon Sinek
Psychology
Influence by Robert Cialdini
**What Every Body Is Saying by Joe Navarro
How to Talk to Anyone by Leil Lowndes
Negotiation
Never Split the Difference by Chris Voss (good book, he's pretty self absorbed though)
** are my favorites
I'm looking for my next read - what do you have for me?
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