Muhammad Hunain

Senior Product Designer at Bazaar Technologies

Selling a subscription for design services

Hello Everyone,

I need advice/mentorship. I am a new agency business owner and our model is unlimited design (or subscription based design agency).

Our service is 1 grand a month.

I am struggling to find the right way to find clients. Do you have any advice for me on how can I approach this problem?

https://pexeljoy.com Elevate Your Business with Pexeljoy's Creative Solutions Transform your brand with Pexeljoy's innovative design solutions. From branding to digital presence, we deliver results. Get in touch today.

👑 Sales Strategy

29 comments

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oldcloser

Arsonist

💀

Sometimes one spends so much time in one’s own project they lose focus, purpose., marbles, wallets Then they begin to drink excessively.. Some sniff glue. Often , this leads to divorce.

Oh, sorry wrong thread!
You should have a keen marketing eye look at that site. Then- Hire a salesperson!

Senior Product Designer

Hiring a salesperosn is expensive. We can do that once we have a few recurring clients.

Maximas

Tycoon

Senior Sales Executive

Exactly, I second this!

braintank

Politicker

Enterprise Account Executive

What have you tried so far?

Senior Product Designer

I have tried
- Linkedin Cold out-reach via sales navigator
- Linkedin Ads (Lead form, Quiz as lead magnet and website clicks)
- Facebook ads
- Email outreach to old clients

HVACexpert

Politicker

sales engineer

What kind of projects do you want to work on? What kind of companies? Project size or length? Do you have expertise in certain design?

You probably have to sit down and answer some questions first before you can decide which clients to pursue

Senior Product Designer

We are small team of designers and web developers. We provide design for anything in branding, print marketing or for digital presence. I believe that these services are need to run any business specially brick and mortar businesses.

Previously we were freelancers and were doing project based services. Now we want to move to a new model.We want to sell design subscription, in other words we want to be digital partner for the client and provide all these services for a flat monthly fees.

Our service delivery is pretty good but we are struggling to get clients for new business model.

HVACexpert

Politicker

sales engineer

That could be tough. Although many businesses need these items, they only want them when they need them. Would be tough on small companies to pay for sustained services they wouldn’t use much.

Senior Product Designer

These business often attends event and do campaign and for that they need new printed materials etc. Other than that they want their social media to be active.
And as a last resort, they can pause subscription when they want.

HVACexpert

Politicker

sales engineer

So you provide marketing services. Being paid to maintain a companies social media platforms is interesting. You would have to know a lot about the business and the players. Why would someone choose you guys to do this? Over doing it themselves or another avenue?

Senior Product Designer

Its not only one thing we do. We are more of a digital partner to our clients. We design anything and everything related to branding, print material or digital things. We don't manage social media but we strategic content. We don't post anything our self on their social media.

poweredbycaffeine

WR Lieutenant

☕️

So you’re selling recurring retainer design services. Nice.

Where are you in the world and what type of business do you have strong portfolio success in?

Senior Product Designer

We are small team of designers in Pakistan. We provide design for anything in branding, print marketing or for digital presence.

Previously we were freelancers and were doing project based services. And we have done 1000+ projects in alot of different industries like Real estate, medical, spa and what not. Primarily these projects were landed from 99designs.com

ZVRK

Politicker

Enterprise Account Executive

If you have done 1000+ projects already, that’s a gold mine for any sales exec you hire. I know you said it’s expensive right now ti do that, but you wont engage these old customers with emails only - you need someone to pick the phone.

detectivegibbles

Politicker

Sales Director

What's your current messaging look like to potential customers?

What's a potential customers first experience in seeing your brand?

Are you showcasing anything in your portfolio now?

How are you differentiating yourself from the 100000s of other design agency's?

braintank

Politicker

Enterprise Account Executive

the last question is key

especially if you're asking for an annual subscription.

Senior Product Designer

We have monthly subscription which they can cancel/pause anytime.

Senior Product Designer

Question: 4
Agencies are expensive and the niche I am trying to go in can't afford agencies. I wanted to target local service businesses like pest control service, MedSpa etc. These owners are not very much into tech and I believe that they need a simpler and affordable solutions as simple as a in-house design person. Our CX is like they have a in-house design team on fingertips.

Question: 1
We have ran linkedin ads, which gave us 4% CTR.
Ad 1:
Heading:For every new Project, Hiring new freelancer is headache
Desciption:Get a dedicated design team on fingertips for a affordable flat fees.

Ad 2:
Heading:Better company presence increases perceive value
Desciption:Get better designs for your company promotional material to attract more eyeballs.

Question: 3
Yes we have some of our work on our website.

Question: 2
No idea about that. How do I find it?

detectivegibbles

Politicker

Sales Director

Not saying subscription model is wrong for you as designers...

But what exactly needs done each month for MedSpas, Pest Control, etc?

What would keep me from hiring someone on Fiverr for 1/10th the cost?

Senior Product Designer

They need their
- Website to be maintained
- Social media to be active
- And printables for every quarter

Fiverr is cheap, not only in price but also in quality. We give a very systematic and personalized experience as if they have an in-house design team.

RandyLahey

Politicker

Account Executive

What is your target market? Your edge? Why would I purchase these services from you?

Senior Product Designer

Every business needs designs done for their branding, print marketing or for digital presence. They have 2 options.

1- Hire a in-house designer(s):
No one designer can provide all these services, plus website developments etc. So that will be really expensive.

2- Hire different freelancers:
You will have to have a limited scope for every project every time and have to go through vendor hunting, proposals, negotiation and handling different projects in very unorganised fashion. Plus you will have to deal with freelancers' availability. HEADACHE!

3- Hire Agency:
You will have to have a limited scope for every project every time and even after negotiation, it will be expensive.

I wanted to target local service businesses like pest control service, MedSpa etc.

Our edge is that we are one stop solutions with affordable price and solves all above mentioned projects.

oldcloser

Arsonist

💀

Straight answer: The language on your site seem a touch disconnected from reality. Can you prove this? 👇
Designs with a track record of success, delivering over 90% growth and engagement for our clients.

And this seems self-serving as opposed to client serving
👇
With a commitment to creativity, attention to detail, and a dedication to excellence, we ensure that every project we undertake is a reflection of our core values.

Your core values only mean something when they connect with your clients priorities.

Senior Product Designer

Our landing page is
https://pexeljoy.com/unlimitedjoy

This is the page for the subscription model service. Do you feel same for this?

oldcloser

Arsonist

💀

Honestly, it’s gentle for my taste. I asked ChatGPT to write it in a more authoritative way. You can trim it back, but this asks for the conversion.

Don't let the hassle of design work hold you back from achieving your business goals. Invest in UnlimitedJoy, the premier design solution that offers unlimited design requests fulfilled by a dedicated team in just 24-48 hours. Our affordable flat fee of $99 a month makes it easy for you to get professional design work done effortlessly. Take advantage of this unbeatable offer and transform your brand today. Join UnlimitedJoy and experience the power of unlimited creativity at your fingertips. Sign up now!

Senior Product Designer

I will work on trimming content. Do you have any other advice for me to get more clients?

oldcloser

Arsonist

💀

Yes, if you're going to use this freemium model, convert your "let's talk" button to a "start now" button and do what your site claims you do. If you're truly going to give a free trial, you can't make it conditional on a conversation.

Somebody is going to get you to work for free. But guess what. That's already happening with all of the outreach that isn't converting. This is a path with less friction for you and your customer.

If you deliver what you promise, you'll have earned a right to ask for a commitment. Just be sure you're there to ask for it.

I wish you the best of luck.

Senior Product Designer

This is so valid! And we are up for this promise. I believe these 7 days we are going to make our client experience a friction less design delivery system.
But still to get best experience they need to signup to a Trello board which we provide.

I think "Start now for free" will ease them to click and then we can take requirements via contact form.

oldcloser

Arsonist

💀

Where should I send the invoice?

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Muhammad Hunain

Selling a subscription for design services

29 comments

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