There seems to be a similar titled thread like this but I can't view it for whatever reason. Anyhow, I'm wondering if any of you out there sold products/services to Sales people (usually sales efficiency type of tools)? Have you reviewed anything different on sales cycle compared to other industries?
From an AE perspective, you'll probably constantly battle aggressive discount discussions but to actually target Sales Directors, if you manage to show the real value in a personalized way, I see the chances of engagement pretty high compared compared to other departments outbounded all the time. What do you think?
On the other hand, since sales people are way too busy to focus on their own targets, I'm not sure if the usual drill of research > talk > demo > trial works as straightforward. Do you think sales directors could be more network oriented to understand "what's hot" as opposed to researching?
Any feedback on what is different selling to sales people welcome.
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