Many in sales have considered this option, to pay out of their own pocket for leads. Interesting because I am in this thought process on a project right now.
Personally, I would never consider buying some lead list or a bunch of titles and phone numbers. What I am talking about are trained SDRs who have a specific script, ICP target and qualification parameters in place for what constitutes a lead.
They do the outreach based on that and hand over a contact who is qualified and ready to engage and do deal talking.
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