The Baader-Meinhof Effect: Why I Suddenly See The Company I Closed Everywhere

There's a phenomenon called the "Baader-Meinhof Phenomenon," or "frequency illusion." Have you ever learned a new word, fact, or idea and then suddenly started seeing it everywhere? That's the Baader-Meinhof Phenomenon in action. After you learn something new or are made aware of something, you unconsciously keep an eye out for it, and as a result, you believe it's occurring more frequently than before. In reality, the frequency hasn't changed—your awareness has.