The Sales Badger awakens. As I log off from work on a Friday evening, I can't stop thinking about Bravado... Super weird thing to obsess about, but I can't help but think - what an outstanding idea - a referral-based sales forum with exceptional commentary for the most part... I mean, let's be honest - some people on here be dumb af.
That's okay, though... Maybe your parents didn't love you enough, or you've always been the kid who plays find the belly button - Bravado should learn you somethin' real nice.
Odd tangent - I'm at that moment when the caffeine is fading, but alcohol is quickly coming in as reinforcements. Through that recipe of success, I've decided to start a series that I hope to soberishly continue surrounding different tactics used to advance some steps of a deal: Prospecting to close.
The goal of this is to have an open discussion surrounding the topic at hand; this week's templates work LinkedIn Connection Request. For the next few weeks, I'll share a personal template that's proven successful for the badger with the hopes that you gorgeous sales aficionados will convey your message in the comments.
So enough rambling. Whether you like LinkedIn or not, I've leveraged the social media platform to account for 40% of my new logo sales. Additionally, I book 4-6 conversations a month off of LinkedIn alone. It all starts with the connection request.
Use this for good, not evil.
(Customer Name),
Seeing your role at (company), a connection seemed like a logical first step to introducing myself.
As the local expert of (value statement), my mission on LinkedIn is to provide resources and content pertinent to digitizing processes and ROI.
Be Blessed,
The Sales Badger
(In later articles, I can share how to brand your LinkedIn effectively and the effort it takes to drive awareness around your company within the personas targeted within your cadence.
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