It seems simple, but how often as professional sales people are we eager to close, and forget about our customers' needs? We have all this information flowing through our veins, bursting to get out, but is it relevant and does it matter? Well the answer is, it might.
While we have our own goals/quotas, and objectives in mind, it's important to remember to be curious. Asking the right questions, and taking the time to listen is the key to unlocking our customers' issues. It's our responsibility to use our tools and help solve those challenges or issues. Curiousity is a gift, and customers' are eager to talk about their business, so let's give them space and allow it to happen organically. That's the difference between being good and being excellent - taking a transactional relationship, and making it transformational. Just one person's experience and opinion, but you'd be amazed what allowing folks to "teach" you will open up. Stay curious my friends.
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