What are the most impactful "Areas of Expertise" and "Technical Skills" for a Resume?

I'm in the long-overdue process of updating my resume and have hired an executive resume company. After reviewing the first draft, I got caught up on the sections listing "Areas of Expertise" and "Technical Skills" as everything either feels too fluffy or too specific. I get caught up on this section every time my resume gets updated, which made me wonder more broadly....does this section really even matter, or does anyone take it seriously? What "Areas of Expertise" do you include on your resumes, or look for in resumes? For reference, this is targeting VP of Sales type roles, but really curious on what buzzwords are being used across the industry.


For technical skills, I basically have Microsoft Office, Google Docs and Virtual Meeting Platforms (Zoom, etc), which I feel like is a vast under-representation of my capabilities. Out of curiosity, what level of expertise/experience do you typically feel you need to have with a program to list it on your resume, and what technical skills even matter or stand out anymore?

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6
braintank
Politicker
3
Enterprise Account Executive
You gotta know more than the average bear.

I get a lot of mileage touting my advanced Salesforce skills.
salesdetroit
Politicker
0
Director
Thanks @braintank! Not sure why I didn't think to include Salesforce
braintank
Politicker
3
Enterprise Account Executive
Yep it's a biggie. Especially if you can do things like reporting, dashboards, etc.

Feel free to upload an anonymous version of your resume here. We can give you free feedback.
TennisandSales
Politicker
3
Head Of Sales
for things like Zoom and Microsoft office and Google docs.....those are all table stakes. I wouldnt list those. no employer is going to go "oh shit they know Google docs??" 

Salesforce is a big one like @braintank mentioned. 

I would focus on soft skills a little more than the general basic tools. 
- able to explain complicated processes in a simple way 
- Consistently finds pain points quickly 
-Effectively links pain points to solutions to show value in the solution im selling. 
- able to transfer knowledge to my team effectively and consistently  
things like that. 
CatMom
Politicker
2
Account Executive
Love these suggestions!
jefe
Arsonist
2
🍁
I haven't done areas of expertise, but a section on specific platforms/technologies you're adept with cane be super helpful. 

You need to expand beyond Office/Zoom
Pachacuti
Politicker
0
They call me Daddy, Sales Daddy
So you basically have -0- Technical Skills.  Those applications you named are not technical, no matter what any Millennial says.  

https://www.youtube.com/watch?v=Uo0KjdDJr1c

If you want to target a specific role with the right words on your resume, check out JobScan.co.  

I include Sales-specific skills and training - Miller-Heiman, GAP, etc.  Proposal Writing, and soft sales skills (presenting, etc.) are good too.  
salesdetroit
Politicker
1
Director
So that's along the lines of what I thought as well. Not sure what generation the resume writer falls into specifically, but likely on me for not properly presenting my own skills and proficiencies. Wondering if this is a common attribute of "imposter syndrome" as well, as I have experience with tons of programs, but don't necessarily feel "proficient" unless I could teach a course on it. 
Alwaysclosingnext
Big Shot
0
kingcharlie
What have you done for me lately?
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