C
C

CreativeSales

GTM Leader

Contributor
Fire Starter

What do you think of interactive sales presentations?

Would love to get feedback on an interactive leave-behind decks like this, https://rla.to/pitch

The idea is to enable the buyer to get the relevant information even when we are not in the room / zoom

Any feedback welcome.

The end goal is to have a deck that would truly engage the buyer (and multiple stakeholder across B2B buyers)

๐Ÿค“ Sales Tech
๐Ÿ“จ Marketing
10

22 comments

Sort by:
jefe
Arsonist
5
๐Ÿ
.
finboi
Notorious Answer
4
Fi-nance
Hard for me to imagine the interactive feature adding much value. No way it would beat actually presenting and having a conversation
CreativeSales
Contributor
0
GTM Leader
Think of this as a leave-behind. You've already done a demo and a pitch. Now you are going to have a mid to jr. level person try to explain the value of your solution to their boss or peers. Odds are they will mess it up without you. This approach allows you to reduce the risk of them messing it up.
braintank
Politicker
2
Enterprise Account Executive
Or they just mess up in a different way
TennisandSales
Politicker
2
Head Of Sales
so i get the point, but i dont think this is effective as a leave behind.

if the jr level person is presenting to a senior level person, that senior level person does not want an actual presentation . they want the facts. they want to know how it will help solve problems.

If you think they are going to present something you need to connect with them again before they do.

I think a simple deck with REAL relevant info is just fine.
Gasty
Notable Contributor
3
War Room Community Manager
Buyers are already apprehensive about adding a new, unfamiliar product to their lives. The deck explaining the product also being unfamiliar / adding complexity might make it a bit too hard for the buyer, in my opinion.
Pachacuti
Politicker
2
They call me Daddy, Sales Daddy
So you are asking the prospect to do their own demo for themselves? If so, no thanks.
CreativeSales
Contributor
0
GTM Leader
No. More like you could include a demo (custom or generic) embedded inside this sales leave-behind deck. That way when they share the socialize it with their peers / boss - the likelihood of messing it up is minimized
Pachacuti
Politicker
2
They call me Daddy, Sales Daddy
Hmm, itโ€™s still a tough sale for me.
Fenderbaum
Politicker
2
Retired Choirboy๐Ÿช•
This sounds eerily similar to a self-checkout line.
CuriousFox
WR Officer
3
๐ŸฆŠ
๐Ÿ‘€๐Ÿฟ
braintank
Politicker
2
Enterprise Account Executive
Not gonna happen
antiASKHOLE
Tycoon
2
Bravado's Resident Asshole
I would say no. They often barely want to be on a presentation call to begin with, now you are going to ask them questions AND have them interact... na
DrunkenArt
Politicker
2
Sales Representative
Not a huge fan of this. Almost sounds like you're trying to eliminate your own job. I think the best leave-behind strategy is a summarization of relevant topics you discussed in your demo/disco.
Sunbunny31
Politicker
2
Sr Sales Executive ๐Ÿฐ
Sorry, for me, it's also a no.

I appreciate the creative thought and the attempt to be different, but it's too much.

Many people still prefer to consume content in a straightforward manner - reading. Long form explanatory videos annoy many who just want to quickly read. So this is asking them to interact and sit through a presentation. I'm afraid it won't get used or looked at.
CreativeSales
Contributor
0
GTM Leader
got it. agreed on video. video needs to be short and contextually relevant option. the problem is that we tested basic PDFs / text engagement and it does not work for us.Try as they might, prospects cannot scroll through paper-like PDFs on a screen (especially mobile) and stay conscious.So we need to find a more engaging content that makes them feel it's their idea. This is the best solution we've found. Curious if you've seen anything else work.
Sunbunny31
Politicker
2
Sr Sales Executive ๐Ÿฐ
I record our demos and provide a link to prospects - people who really want to see the demo and missed out can review. I leave our deck. Our next steps are set during the demo itself so I'm not waiting for a reaction to what's been presented.

Where does this fall in your sales process? And why the focus on a leave behind to generate the deal?
CreativeSales
Contributor
0
GTM Leader
1. we rarely see people view demo/meeting recordings on their own -- even if they ask for them
2. we do see vastly more appetite for scanning through a deck -- especially if it's optimized for navigation and then drilling into the same demo / testimonial -- inside that deck. Because it's contextually relevant now.
3. the whole world is moving to make the bulk buying research/decisions before even the rep gets involved. So any sales rep that ignores the power of leave-behinds and other content that work for them behind the scene -- is simply asleep at the wheel.
4. A solution like this one https://rla.to/pitch captures the digital body language of the prospect (and their fellow decision-makers). This digital body language is more relevant than any gong-style analysis - b/c this is actual tangible behavior -- not words. As in: does prospect look at page 5 and click on the case study A there? Does this get forward to different people? Are people getting to the pricing page at all? Are they only going to the pricing page. Do they ask you to do a bunch of work -- and never look at it? This is real insight that support picking better deals, forecasting and winning deals
IndianaShep
Politicker
2
Director of Sales and Marketing
I think that it leaves too much up for chance, personally.
LightingLeader
Politicker
0
Specification Sales
I do not work weekends unless a SIGNIFICANT amount of money is involved. Like if Iโ€™m not making at least $10,000 fuck you I stop at 5pm Friday and donโ€™t start until 9am Monday
Mendizo
Opinionated
0
Sr. Director
As many have said, my biggest feedback with this is the complexity (yes, you can argue that you can design this in a 'simple' way, but the very premise of an interactive site that I click things on is already adding complexity).

I am definitely not saying that the spirit of this is bad; I get the need for a leave-behind (I myself have crafted many, including videos). It's just that having a 'cool' thing that doesn't necessarily add value can be a detriment. If your leave-behind needs interaction to land the message, then the leave-behind is too complicated. If I'm reviewing something, give it to me in 3-4 slides and that's it.

I always do a PDF leave-behind (PDF of some powerpoint slides), 3-5 slides, done.
0
Not effective and distracting for manufacturing sales conversation where your customer is an engineer, operations director or CEO. Iโ€™ve experimented and tried using Prezi and other similar products.

Simple traditional slide show presentations are have been more effective for me and easier to follow to my audience.

Related posts

11
Members only

Do you think the language you use during calls & demos (outside of the script) make a huge impact on your deals?

Question
๐Ÿ‘‘ Sales Strategy
59
5

Initial calls into OEM's - Industrial Sales

Question
๐Ÿ‘‘
๐Ÿš—
3
Bravado is a community of trusted sales professionals endorsed by their customers.
Apple Store logo
Products
The War Room Jobs Salary Guide Tech Sales U
Company
About Us How It Works Blog Bug Bounty
Contact
Press Careers
ยฉ 2024 Bravado Inc. All rights reserved.
Privacy Policy Legal and Privacy Center Sales Jobs
If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.