FrodoSwaggins

Sales Development Rep

When does it become spamming?

Lately I've been hearing some other SDRs receiving emails from prospects after reaching out and the prospects accuse us of spamming. Now I understand that I don't like my inbox being blown up but when does persistent outreach become spamming?

My thoughts were always that spamming is synonymous with scamming or something completely irrelevant to their company's industry. If we are contacting them about something completely relevant and are very consistent in our outreach, does this make us good at our job or having "horrible business practices" as stated by one prospect?

Thoughts?

(I'm also only a month and a half into this SDR role)

🔎 Prospecting

24 comments

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CoorsKing

WR Officer

Retired King of the Coors Knights

If you send generic un personalized sequences with no research backing your value prop and why them, it’s probably spam. What you think is relevant may not be for them.

If you send one targeted email and then a shit ton of “bubbling this back up” emails - that’s going to piss people off. Every touch should have value.

If you send anything written by marketing, it’s probably spam.

If you work for gong, it’s definitely spam.

My guess is you are either sending the wrong message for that company, or hitting the wrong contact for your service. Tweak your messaging, make it personalized, and get new contacts.

BmajoR

Arsonist

Account Executive

That's why we post on LI so much, so you can read it on your own terms instead of flooding your inbox. We have marketing do the inbox stuff.

FrodoSwaggins

Contributor

Sales Development Rep

Thanks!

paddy

WR Officer

Director of Business Development

When they have "Sales Development Representative" as their title at this company called "Gong" then it's probably spam.

BmajoR

Arsonist

Account Executive

Wow, another jealous one that missed the take off! Keep it going, you're just advertising for us.

funcoupons

WR Officer

👑

Your Gong Thong is showing.

poweredbycaffeine

WR Lieutenant

☕️

That's mighty difficult given the open-air feel that the Gong Thong ™️ provides. Must have that pulled DEEP into your booty hole.

funcoupons

WR Officer

👑

Maybe someone would like to pluck it out with their teeth? #bestrepseatass

poweredbycaffeine

WR Lieutenant

☕️

SHHHHH you'll awaken the beast.

BmajoR

Arsonist

Account Executive

Gong thong? That's a great idea. I'll bring this up in our daily team meeting. We are looking at new merch ideas. The more marketing the better. Thanks haters.

BmajoR

Arsonist

Account Executive

Spamming is not synonymous with scamming.

If they didn't reply to your first email, and you send them another one that week, I'd consider that spam. More than one email a week to a cold prospect is a good way to piss someone off.

UrAssIsSaaS

Arsonist

SaaS Eater

As everyone else has stated, spamming does does not equal scamming.

But if you are getting those responses you are pissing off your prospect so whatever you want to call it, its ineffective. Tailor your outreach more specifically to your prospect. If they think its spam its not relevant enough to what they do.

Kinonez

Celebrated Contributor

War Room Enthusiast

Whenever it's not valuable info or when they ask you to stop and you continue it's spamming. Also, more than 10 emails with 0 response, I'd stop.

poweredbycaffeine

WR Lieutenant

☕️

Here is the definition in Webster's: https://www.dailymotion.com/video/x2hwqlw

CuriousFox

WR Officer

🦊

Marketos or anything that Marketing sends to everyone in your CRM is spam. I hate that shit.

Mothy

Politicker

Account Executive

Gotta love when prospects opt out of emails because of something marketing blasted out to everyone in SFDC 4 months ago.

CuriousFox

WR Officer

🦊

THANK YOU

alecabral

Arsonist

Director - Digital Sales Transformation

Every piece of unsolicited email someone receives can be considered spam, which is why this is not related to scams exclusively. By customizing your message we "help" the receiver overcome that sensation of "I don't know you, I didn't sign up for this" but technically, you're still spamming them.

WolfOfDalalStreet

Fire Starter

SDR

I have faced this where people mention that they have been spammed only on the first step of the sequence.

FlintIronstag

Notorious Answer

Chief Marketing Officer

Whenever I get an email that leads with how they can help increase my revenues by 34% I delete and mark as spam.

FeedTheKids

Politicker

Solutions Consultant

More than 3 attempts in a week is spamming to me.

I'm only good for 1 per week. (Call/email together is still 1 in my opinion)

If you are rapid dialing, doing multiple emails per day, and/or doing unpersonalized emails - you're spamming.

pretengineer

Politicker

Head of the crumpets

When you need to ask.

Jokes aside, exactly like what was said above - something generic something that screams 'look at me', 'my product is great' vs sharing about someone else's challenges and what value they're going to get out of talking to you.

When the prospect ask you to stop emailing them, and the rep doesn't.

Beans

Big Shot

Enterprise Account Executive

What's your e-mail to call ratio for these prospects?

FrodoSwaggins

Contributor

Sales Development Rep

pretty much 1:1

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FrodoSwaggins

When does it become spamming?

24 comments

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