When exec team says “our clients don’t know they need our solution” what does it make you think?

🧠 Advice
9
Phillip_J_Fry
Opinionated
7
Director of Revenue
One of two things: A) A gamechanging product that is going to disrupt an industry or B)The client doesn't need your product and it's going to be a 'nice-to-have' tool at best.

99.99% of the time, it's option B.
jefe
Arsonist
1
🍁
Seems like there's a massive disconnect when it comes to messaging.

What are these guys even doing!?
braintank
Politicker
4
Enterprise Account Executive
Same as "we have no competition"
CuriousFox
WR Officer
3
🦊
👀
BTQ
Politicker
2
Account Manager
🚩🚩🚩
Sunbunny31
Politicker
2
Sr Sales Executive 🐰
I'd be concerned for sure.
What are your thoughts? Do you think there's a need or no?
saasdatass
Valued Contributor
2
Account Executive
The fit is there for the product I’m thinking but I think it’s code for “it’s usually not an easy sell”
Fenderbaum
Politicker
2
Retired Choirboy🪕
That's double-talk for motivation. 😴
J.J.McLure
Politicker
1
Owner at *redacted*
Are you selling SaaS into an industry that is largely old school? I had a gig like that for awhile, the clients were doing “well enough” with their old ways, they mostly didn’t know a solution like ours existed but when we could demo it to them they were blown away and the take rate was over 90%

It’s not necessarily a red flag, but proceed with caution
Sunbunny31
Politicker
2
Sr Sales Executive 🐰
You're definitely pointing out the best case scenario. I'd be interested to hear what the situation is.
J.J.McLure
Politicker
1
Owner at *redacted*
Agreed, this usually wouldn’t be the scenario
wolfofmiami
Opinionated
1
🐺
They have a problem they dk they have or they don’t have the problem
SportsSalesGuy
Tycoon
1
Enterprise Account Executive
Absolute innovative tool that changes the course of the vertical....or your marketing team sucks lol and its probs more of a nice to have tool...
Justatitle
Big Shot
0
Account Executive
your product is not viewed as a need and you should be worried
5

Ok Tech sales peeps - tell me what my client needs

Advice
5
12

What's your clear "this person will never buy my product" sign

Discussion
14