BTQ

Account Manager

Cold call advice: How to sell a meeting at a conference?

As I mentioned in previous post, we have conferences coming up. We do not have a booth but our plan is to meet prospects at a nearby coffee shop.

Any feedback savages ? Below is a rough idea of how I've been going about it

Cold call gameplan:

Hey it's {first name} with <redacted>, I noticed you’re attending <redacted> do you have a brief moment?

Reason for the call: Noticed your title as <DM title> at <company name> and figured this may be relevant to you… is {blank} on the roadmap for this year?

If yes: gotcha would you be open to connecting over coffee?

📞 Cold Calling

🏫 Conferences

13 comments

Sort by:

Pachacuti

Politicker

They call me Daddy, Sales Daddy

(1) don’t ask if they have time. They don’t. But they answered so take advantage.
(2) don’t assume anything with the title. Better to ask who in the company is over the item you’re selling.
(3) I’d drop names they might be familiar with as other companies you are already meeting with.

antiASKHOLE

Tycoon

Bravado's Resident Asshole

This is the best route.

BTQ

Politicker

Account Manager

Got it. Thanks savages!

Diablo

Politicker

Sr. AE

Amazing

FoodForSales

Politicker

Very good!

Maximas

Tycoon

Senior Sales Executive

I second this, good points you made!

Kosta_Konfucius

Politicker

Sales Rep

Looks good to me, don't over think it. Make it casual and something you are comfortable with.
Don't get paralysis by analysis, and start trying it out.

BTQ

Politicker

Account Manager

thanks bro!

TennisandSales

Politicker

Head Of Sales

i think you have the general framework down.

The most important part is to make the reason for connecting about the pain points, not the conference.

sounds like you are on the right path. I hope it goes well!

BTQ

Politicker

Account Manager

thanks dude!

CuriousFox

WR Officer

🦊

Instead of asking if they have a brief moment tell them what you want. If it's to set a time for drinks at the conference that may work. Folks like free shit.

Justatitle

Big Shot

Account Executive

Carry some nose candy with you

AnchorPoint

Politicker

Business Coach

"Thanks for letting me steal a minute... I have been visiting with a lot of (title) CEOs who are (emotion to a common problem) concerned about their sales team's ability to gain appointments that the upcoming conference. Our clients have seen (Value Proposition) an average appointment growth of 42% over previous years and in fact, one organization not that much different than yours saw 152% in the last show."(Pause for response)(search for pain and spread the gap so they will want to meet with you)"What are you currently doing to set appointments at xyz show?""How will that impact your success?""How does that impact... .... ... ... " Until gap is spread and felt.Go for appointment"If I could show you a way to increase the success without increasing the burden to your team, would that be something you would be interested in learning more about?""Great, I will be at xyz show and have some time to visit. Pull up your calendar and Let's meet for coffee"
Straight to Positioning StatementFollowed by Unique Value PropSearch/Confirm PainSpread the GapClose for the Appt.
YOU GOT THIS

Bravado is a community of trusted sales professionals endorsed by their customers.

Products

The War Room Jobs Salary Guide Tech Sales U

Company

About Us How It Works Blog Bug Bounty

Contact

Press Careers

If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.

BTQ

Cold call advice: How to sell a meeting at a conference?

13 comments

Related posts

Cold Call Reenactment: The Hospital

Cold call training