BTQ

Account Manager

Do you tell customer win stories in cold email outreach?

Disclaimer: I checked the search bar

Email has been our weakest channel. It's a clogged medium and spam filters make it even more difficult to break through.

Other than the obvious things like what makes a good cold email (short, concise, clear CTA).

Do you include customer win stories in your cold emails? How do you go about doing it?

Include customer win stories in cold email?

Attached poll

Yes 100% No too long Show results

*Voting in this poll no longer yields commission.

🔎 Prospecting

👑 Sales Strategy

💌 Cold Emailing

20 comments

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jefe

Arsonist

🍁

I said 100%, but it's more like providing a bit of social proof versus regaling prospects with a whole story.
You can intrigue them, but keep it short and punchy and make that a longer conversation or a case study they can read.

Sunbunny31

Politicker

Sr Sales Executive 🐰

Yep! "Here's how we helped x company increase value prop by 30%" or similar. Short and sweet.

HVACexpert

Politicker

sales engineer

Then like put a link to the full case study?

Filth

Politicker

Live Filthy or Die Clean

Well you'd think but links can hurt the outreach with filters and firewalls etc. so just having the text is the best way until you have a back and forth comms.

Sunbunny31

Politicker

Sr Sales Executive 🐰

Yeah, I don't put links or graphics in the first message. Learned that lesson.

Kosta_Konfucius

Politicker

Sales Rep

The story can be a sentence, "X Company switched to our product leading to (insert quantifiable benefit)

GDO

Politicker

BDM

I'd keep it short when doing reachouts

braintank

Politicker

Enterprise Account Executive

relevant social proof, not a whole case study

BTQ

Politicker

Account Manager

so concise social proof points but dont get too into the weeds. got it

braintank

Politicker

Enterprise Account Executive

One sentence max.

Beans

Big Shot

Enterprise Account Executive

It's helpful to name drop if you're working with their competitors or customers, but I use it sparingly.

HappyGilmore

Politicker

Account Executive

I said yes, but it's a really short one or two sentences max.

BTQ

Politicker

Account Manager

Thanks for clarifying. I agree it's gotta be clean and concise

Pachacuti

Politicker

They call me Daddy, Sales Daddy

Yes. Tell them (briefly) about how your solution is saving a similar company time/money and you’d like to share it with them. Drop names, etc.

antiASKHOLE

Tycoon

Bravado's Resident Asshole

It's always a value prop when I share a customer success story. Just enough for them to bite

Diablo

Politicker

Sr. AE

100% yes

Titanic

Opinionated

Senior VP - Sales

If you decide to do it, keep it brief, and try to leave it as open ended as possible so it prompts response and question on who it is. Then in the follow up email, say you'd be happy to discuss it via phone call as you're under NDA's or something to that affect.

CuriousFox

WR Officer

🦊

You can. Just no links or you will risk the junk folder.

Carlosg

Politicker

SDR

I try with some short Customer wins such as "X company increased their Y by a Z%" so it is like a "customer Story" but in short words and with real results.

I think it is a good way to call atention

SgtAE

WR Officer

One sentence social proof. <hyperlink case study link> used our product to <benefits> <outcome>

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BTQ

Do you tell customer win stories in cold email outreach?

Include customer win stories in cold email?

20 comments

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