TennisandSales

Head Of Sales

Politicker

Acclaimed Answer

Executive

Doing live demos at a conference

Today is the last day of the biggest conference of the year for my team.

We fucking crushed it this year and im super pumped about it.

One real nice thing we did was have 2 demo stations at the booth where me and the director of strategy were demoing the product.

No other company was doing this and it was a real game changer. We were able to show quick parts of the platform that ppl cared about and engage in better conversations. also at times it would draw a crowd and that was exciting.

Pumped to follow up with a number of accounts.

Anyone else demo at shows? In the past we had been hesitant because the product wasnt quite right and were scared ppl would point out flaws.

🏫 Conferences

13 comments

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ZVRK

Politicker

Enterprise Account Executive

Great to see this! We’ve an exhibition next month and ill def want to do the same thing. Were you running the demo all the time so that passerby’s would see and stop?

TennisandSales

Politicker

Head Of Sales

No, we did have an “explainer video” playing if we were not doing demos. If we engaged with someone we would offer to show them the part of the product we were talking about, or asked “would you like to see it in action?” Then walk them through a few key areas of the product

FinanceEngineer

Politicker

Sr Director, sales and partnerships

I used to demo at shows, but my platform is now too complex and requires an NDA to really get into it. It’s a cool way of doing things, and I love to watch them/do them. Instant credibility.

CPTAmerica

Opinionated

President/CRO

Yep. Also great to show mobile if your platform has a good app. At a past company we’d do a 20x20 with a demo station on each corner and each rep had the app ready to demo on their phones.

oldcloser

Arsonist

💀

I’ve found best results using mock case studies running without sound on a big screen. “Do you have this problem?” Or “Did you know you have this problem” messaging. Live demos can yield closed deals at shows if the price point permits. Had some big days at shows. Glad that worked for you.

punishedlad

Tycoon

Business Development Team Lead

Startup that I worked for a few years back had two sales engineers running live demos at our booth. My job was to corral folks into eye/ear shot so they could see them, then schedule time once the demo was over.

Really liked the approach and it created some great returns.

Diablo

Politicker

Sr. AE

Never done this but this story is inspiring :) all the best for the last day, keep crushing it.

Pachacuti

Politicker

They call me Daddy, Sales Daddy

Unless it’s a small booth (table top or 10x10) we always set up a demonstration.

HVACexpert

Politicker

sales engineer

A little easier with equipment but a lot of companies do this at conferences in my industry. Brings people into the booth to have product they can see and touch.

Sunbunny31

Politicker

Sr Sales Executive 🐰

Love the ability to do demos when possible. We’ve also done recordings we can play if the bandwidth on the floor becomes questionable. Glad you had a great show!

detectivegibbles

Politicker

Sales Director

Love it bro! Congrats!

Maximas

Tycoon

Senior Sales Executive

Demos at shows are nice and normal,but most of em if we've got to do one usually runs virtual!

CuriousFox

WR Officer

🦊

I'm glad this went well for you Tennis!

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TennisandSales

Doing live demos at a conference

13 comments

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