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First Name in subject line of email?

I've been putting prospects or existing customers/partners first names in the subject line of emails I've been sending out and have been seeing more responses. For example: 'Dave- How are you managing xyz?'

Yes it takes a little bit more time since you can't mail merge, but for the past couple of weeks I have been receiving more responses. Looking for feedback on if other sales savages think this is a best practice to keep on doing or if there are any negatives with this tactic.

Thank you,
-Salami
Should you add a recipients first name in an email subject line?
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🧠 Advice
πŸ’Œ Cold Emailing
😎 Sales Skills
7
HarryCaray
Notable Contributor
+14
Regional VP
I see it a lot and kinda find it annoying.
CuriousFox
WR Officer
+11
Senior Account Executive
You know, I haven't thought about this. I would say at a quick glance it would grab my attention.
BasstheBear
Opinionated
+4
Business Development Representative
I wonder if Gong has any data on this tactic. They have data on literally everything now lol
InQ5WeTrust
Arsonist
+8
Sales Savages, what is our profession? Trauma!
Haven't seen gong data on it but Morgan Ingram at JB sales always pushes it.Β 
InQ5WeTrust
Arsonist
+8
Sales Savages, what is our profession? Trauma!
One of my best generic email subject lines is 'First name <> my company' or 'prospect company <> my company'Β 

Recommended by Morgan Ingram at JB sales.Β 
Kinonez
Celebrated Contributor
+9
WR Enthusiast
It has given me great results! First Name and problem we solve!
DrunkenArt
Politicker
+6
Sales Associate
I like the idea. Spam emails get me all the time with this. For some reason, as soon as I see my name, I feel like it's important enough to open the email.Β 
sellingsellssold
Politicker
+7
SDR
I personally like putting the persons name and feel that it makes the email more personalized rather than another generic email.Β 
sellingsellssold
Politicker
+7
SDR
Making emails personalized makes the prospect feel more valued and cared about rather than just another junk email they are going to delete. If you find any key evidence about that person be sure to include it.Β 
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