This post is about following up with prospects, not tracking your buddy from high school that got into meth and heroin and fucked up his entire life...
Prospect got pissed and hung up on you? Call them again in 6 months
Prospect showed some interest and then ghosted? Reach out every 2-3 weeks
Don't know who you should follow up with? Sort your outlook by 'Sent' and go back 3 months, call those fuckers, all of them, they might be in buying mode.
Lost a deal to the competitor? Follow up in 2 weeks anyway to make sure things are going smoothly (this is a GD PRO SALES tip because it makes you look God-tier and your comp look bad if they haven't checked in post sale (hint: they usually never do)
Sent someone a LinkedIn message or email with no response and just noticed it was like 18 months ago? FOLLOW UP.
I just can't stress this enough, especially if you're in a role with long sales cycles, you don't want to reach out daily but you should absolutely follow up on the long shots and missed connections, all the time, always.
So make the time, do it. do it now.
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