SalesBeast

Sales Leader

Acclaimed Answer

Google Ads vs Microsoft Ads vs Paid LinkedIn Promos

Realize that this is somewhat a marketing question, but I am helping the team with building awareness and trying to get inbound leads.

We've tried Google ads with almost no success. We run ads/paid campaigns on LinkedIn targeting some companies. Next up our team wants to shift to using Microsoft ads because from other tech SaaS software companies we've heard it's a more mature audience and likely has more buyers on Microsoft vs Google.

Our company is cheap AF and only spends like $400 a month on paid advertisements. We have one part time marketing guy. We do everything in house. We're currently getting almost no form fills as a result, and the few we do get are absolutely trash. We are a small startup in cybersecurity space.

Does anybody have experience with Microsoft ads? any thoughts? I understand as a whole that most companies are suffering trying to generate inbounds these days.

⌨️ Digital Marketing

☁️ Software Tech

8

12 comments

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oldcloser

Arsonist

6

💀

$400 isn’t enough clicks to establish the right keywords. Piss in wind. Sorry

SalesBeast

Politicker

5

Sales Leader

Yeah I’ve tried to explain to the CEO that you need to spend money to make money. He would rather me keep shooting out emails and try anything other than spend a few bucks to generate new leads. Our avg ACV is 80,000 and we’ve landed a few whales. I wish he would just spend a few bucks. FML

oldcloser

Arsonist

3

💀

Take the $400 and make spiffs out of it. At least you might get some morale out of the money.

SalesBeast

Politicker

3

Sales Leader

I am the only sales rep. So would be making myself a spiff. I just don’t know what else we can do to drive inbounds. All our competitors spend thousands a month on advertising.
I am just trying to get them to spend more money and get a realistic marketing leadgen budget. Not something equivalent to my monthly Starbucks bill.

jefe

Arsonist

1

🍁

That makes SPIFFs even better! But seriously.. $400 is pennies - can't really do anything.

Revenue_Rambo

Politicker

3

Director, Revenue Enablement

It’s not the ads, it’s the strategy.

To make those $$ work your marketing needs to also be focusing on improving SEO. This takes minimum of 3-6 months to yield real results, but it helps drive your company up to the top of search results. This increases the odds they get to your website. The website serves them some cookies. Cookies allow for better targeted ads.

Without doing the SEO you’re basically putting up a flyer and hope that people see it. Odds are they won’t.

oldcloser

Arsonist

3

💀

You know how to get away with murder?

Hide the body on page 3 of a SERP. Nobody will ever look there.

jefe

Arsonist

1

🍁

I used to use that but with page 2 when I sold digital marketing solutions. Always got a laugh.

Pachacuti

Politicker

2

They call me Daddy, Sales Daddy

At $400/month it’s not even worth the time to discuss it.

Justatitle

Big Shot

1

Account Executive

$400/month you aren't competing in any market. Take the $400 and hire an outsourced BDR team in India, you're better off

BigShrimpin

Catalyst

1

Account executive

you need to 10x your budget to get any kind of result off of this unless youre bidding on the most dogshit keywords in the world any normal cpm would empty that budget in a few days

RandyLahey

Politicker

0

Account Executive

$400 won’t be enough to even improve baseline SEM/SEO results. In a galaxy far, far away ol’ Randy worked in digital marketing.

Google Ads are the holy grail, followed by Facebook ads. Always hated the LinkedIn UI.

You’ll need to triple your spend to around $1200 per month to start building momentum. I would focus all energy on Google Ads, fuck around with their AdWords certification.

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