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Google Reviews for Companies

Do people normally look at Google reviews of companies they're trying to prospect into? I can't believe I never thought of this until now. I inherited a current customer at my company that has a large spend and am assigned to it for the remainder of the year.


I searched their company name on Google and found some incredibly bad reviews that I'm not sure they're aware of.


Do people normally check the Google reviews and I'm just late to the party?



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6
Bama
Valued Contributor
+3
Senior Account Executive
Glassdoor reviews of companies you’re prospecting into give good insight too - depending on what your selling of course
Salespreuner
Big Shot
+11
Regional Sales Director
They do. Not very aggressively though. Across clientele I've interacted
CoorsKing
WR Officer
+11
King of the Coors Knights
Yes all the time, but I actually sell a product that helps with some of the things in the reviews (poor UX, etc).Β 
CaneWolf
Politicker
+12
Call me what you want, just sign the damn contract
Google Reviews sound like people going scorched earth when they're really pissed but it could also be somebody that doesn't even work there. I'd stick to Glassdoor.
paddy
WR Officer
+10
Account Executive
I’m a professional food critic on YelpΒ 
CuriousFox
WR Officer
+11
Senior Account Executive
Sometimes, but that's only when I need more research during my prospecting phase.
Rallier
Politicker
+9
Account Executive
I do this a ton. Especially with G2 and Capterra. Look at competitor reviews, note the people who leave 3 star or below reviews. Reach out to them. Sometimes it takes a little digging to find them, but many times you can narrow down who left the review
3
Glassdoor - Employee Reviews
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1
Really safe Glassdoor Reviews?
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12
Do you leave Glassdoor reviews?
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17