FranchiseSalesQB

Franchise Sales QB

GoTo 1st Cold Email Subject Line?

When you reach out to someone by email for the 1st time, what is your GoTo subject line? Are you doing the same ol' same ol' or are you changing the game? (this isn't the sub. line I'm using, I'm just asking this to you savages)

🔎 Prospecting

💌 Cold Emailing

27 comments

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TennisandSales

Politicker

Head Of Sales

there: quick question

or

(first name), what are your thoughts here?

NotCreativeEnough

Big Shot

Professional Day Ruiner

I typically use the 2nd

TennisandSales

Politicker

Head Of Sales

nice! glad im not alone!

JDialz

Politicker

Chief Operating Officer

The most effective political fundraising email of all time had a subject line of “hey”

Try that and tell us how it goes?

NotCreativeEnough

Big Shot

Professional Day Ruiner

really? I'm honestly curious why that worked so well if true lol

sellingout

Valued Contributor

Director of Partnerships

because it seems impossible that it would be the subject line of choice for a mass email campaign, so your brain thinks 'it's a real person' and you open it.

NotCreativeEnough

Big Shot

Professional Day Ruiner

to me it screams "Scam" since its not the kind of thing I would send to a personal connection (friend, family member, whatever). But I could also be totally wrong and most people's brains don't think that way.

sellingout

Valued Contributor

Director of Partnerships

i totally agree, 'hey' + unknown sender = insta-delete, but i think people who are elbow-deep in thinking about email marketing/selling process these things differently.

The broader concept to apply (for me) is that the less the subject line seems like it was written by a corporate drone, the more likely it gets opened.

JDialz

Politicker

Chief Operating Officer

I first read about it in the book “Groundbreakers,” but here is an article that briefly mentions it: https://www.theatlantic.com/technology/archive/2012/11/hey-i-need-to-talk-to-you-about-this-brilliant-obama-email-scheme/265725/

CuriousFox

WR Officer

🦊

Meeting

SoccerandSales

Big Shot

Account Executive

I don't know what you are selling or how competitive the space is, but I do think if you change it up a bit and try to stand out, you will find success

Diablo

Politicker

Sr. AE

I like to use ‘Quick question’ as well

Sunbunny31

Politicker

Sr Sales Executive 🐰

Just had someone get my attention with Hello (company name)!

JuicyKlay

Celebrated Contributor

connecting “my company”/“your company”

BlueJays2591

Politicker

Federal Business Dev Director

Name <> company

jefe

Arsonist

🍁

I've been getting this a lot

BlueJays2591

Politicker

Federal Business Dev Director

Do you think it's a good one or is it overplayed now?

jefe

Arsonist

🍁

I like it for calendar invites but I think it’s overplayed for cold outreach

Notmyrealname

Politicker

Opinion on (your product/service)?

sellingout

Valued Contributor

Director of Partnerships

How's [project name] going?

fidelcashflow

Catalyst

Account Executive

Put some value in these subject lines! 😭 DO NOT do "company // your company" EVER!!!

tightlines

Politicker

Account Executive

Name/Myname quick sync

Kosta_Konfucius

Politicker

Sales Rep

Name of Prospect/My company Connect

Gasty

Notable Contributor

War Room Community Manager

firstname,

FranchiseSalesQB

Politicker

Franchise Sales QB

I've been playing around with a couple, "1st name" I know, not interested and "1st name", schedule meeting

fidelcashflow

Catalyst

Account Executive

For example if I was selling Retool, one of my subject lines would be: "are you engineers spending 25% of their time building internal tools?" <br><br>This is ALL about them. Not about "your company". It's about them, their engineers, and a problem that they might have that YOU can solve.

ThatNewAE

Big Shot

Account Executive - Mid enterprise

"Is this of interest to you?"

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If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.

FranchiseSalesQB

GoTo 1st Cold Email Subject Line?

27 comments

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