How do you use Linkedin for Cold Outreach?

Hey ya'll it's BTQ back with yet another question on prospecting.


With @Gasty 's outbound prospecting series it inspired me to check the search bar and I saw some creative ways to get the conversation going.


Ex: leaving a voice note, asking a question unrelated to your solution.


Not everyone wants to get pitch slapped right off the connection accept, as I'm sure some sales leaders in here have grown tired of.


I'm curious - what's your approach on Linkedin for booking meetings?


Do you treat it as another channel or do you keep it casual and on the mellow side and say "hey I sent you an email about x let me know if you'd like me to stop reaching out"

💌 Cold Emailing
👨‍💻 LinkedIn
👣 outbound
11
Kosta_Konfucius
Politicker
5
ERP Sales
interact with their posts and articles they share. Goal is the get a conversation not set a meeting.

With sales nav, there are ways to find who follows your company and posted with 30 days, thats where I find people to message on the platform
oldcloser
Arsonist
5
💀
"Your last post on X resonated. Do you think Y would cause Z?" Right in the connection request." Or use this profile. Either way.
CuriousFox
WR Officer
6
🦊
👑
HVACexpert
Politicker
2
sales engineer
Poor woman isn’t even here to defend herself lol
Maximas
Tycoon
1
Senior Sales Executive
LMAO:)
HVACexpert
Politicker
2
sales engineer
Lmao 😂😂
Diablo
Politicker
1
Sr. AE
😂😂
CuriousFox
WR Officer
4
🦊
I always write a quick note tailored to them.
TennisandSales
Politicker
4
Head Of Sales
its another step in my cadence.
poweredbycaffeine
WR Lieutenant
3
☕️
I put a 2 sentence attention grabber in the connect request note, which turns into a message when the accept
oldcloser
Arsonist
2
💀
More serious answer. Just now.
BTQ
Politicker
4
Account Manager
Dude his fucking pronouns 🤣🤣
Sunbunny31
Politicker
1
Sr Sales Executive 🐰
Short and sweet, with a reason to connect.
Justatitle
Big Shot
1
Account Executive
Usually, I keep it as short as possible on Linkedin, if they check out my profile I'll also reach out.
Diablo
Politicker
0
Sr. AE
Just a one liner on LinkedIn stating I’d like to connect
PaulFromNoWhere
Personal Narrative
0
BDR
I try to be very active on LI within my space. I try to interact with relevant content everyday trying to expand my network.

I also try to set up relevant connections for people within my network. I try to connect a lot of content creators to each other. Podcasts are super useful for this.

I also live in my 2nd connection screen. if you have ~300 connections you probably have 900,000 2nds, a lot of people that know someone you know. The more you connect with people in your space, the more relevant 2nds you'll have.
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