How do you use Linkedin for Cold Outreach?

Hey ya'll it's BTQ back with yet another question on prospecting.

With @Gasty 's outbound prospecting series it inspired me to check the search bar and I saw some creative ways to get the conversation going.

Ex: leaving a voice note, asking a question unrelated to your solution.

Not everyone wants to get pitch slapped right off the connection accept, as I'm sure some sales leaders in here have grown tired of.

I'm curious - what's your approach on Linkedin for booking meetings?

Do you treat it as another channel or do you keep it casual and on the mellow side and say "hey I sent you an email about x let me know if you'd like me to stop reaching out"