Hyperise. Worth it?

waddup war room!

I was looking for a way to cut through the noise of crowded inboxes and get a persoanlized message together for LinkedIn follow ups. I heard about Hyperise and decided to go ahead and start a free trial. I was wondering, has anyone implemented this into their strategy? if so, how much growth did you see?

💻 Automation

👨‍🌾 SDR

☁️ Software Tech

6 comments

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antiASKHOLE

Tycoon

Bravado's Resident Asshole

I have not, but it is interesting to me and I would like to learn a bit more.

jefe

Arsonist

🍁

Never heard of it. What exactly does it do?

Lexer

Catalyst

Sales Development Representative

Basically what it does is allows you to create stupid little pictures with the persons name in it to grab their attention. Like “jefe! Book demo here” with like a well known meme or something like that. I know it sounds silly but at this point, whatever works right?

The software allows you to bulk automate so it doesn’t take much time at all; and then you are able to send it to prospects with your merge field message as well

TennisandSales

Politicker

Head Of Sales

report back on your experience. this sounds like something I wouldnt do but Id love to know how it goes.

adrienmc

Good Citizen

Founder @LaGrowthMachine

So for context, we sell a multichannel automation platform (LinkedIn + Email + Twitter fully automated sequences) for which we advise our entreprise clients on their copywriting, especially LinkedIn.

We’ve pretty much tested and benchmarked all the possible gimmicks (that’s what I’d call hyperize) to help make your outreach standout - and honestly, these really don’t help much.

We’ve come to realize that 90% of the time, when you resort to such tools, it’s because your outreach strategy is rather poor.

Namely your segmentation is not precise/narrow enough, and you regroup micro ICPs into the same sequence. This will result in a copywriting that will be generic, trying to accommodate for the too many ICPs regrouped in your audience, but too generic to strike a cord for anybody… what we see is your copywriting ends up focusing on the core features rather on the problem/job to be done of each ICO. The latter being not possible when your segmentation is wrong/so broad.

Long story short, rather than resorting to gimmicks to fix your lack of leads, work on your segmentation and copywriting, creating more micro-focus campaigns

This article should help detailing what I meant : https://lagrowthmachine.com/segmentation-copywriting/

Otherwise if you want to test out gimmicks :
- hyperise is fine for content preview personalization on LinkedIn
- windsor.io is much better though by generating personalized video at scale to send with your outreach
- LinkedIn voice memos seems to work the best (and can be automated). Most people are used to receiving automated DMs, but voice memos surprise your prospects, which results in greater reach and listen through. Plus if you’re really good at recording these (even if it’s a single one for a given audience) with the right tone of enthusiasm & sympathy in your voice, people can’t help but connect. We tested sequences where we sent the same DM via text and over voice to a given audience, we had double the reply rate via voice.

GDO

Politicker

BDM

Mmm sounds interesting. Let us know what you find of it.

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Lexer

Hyperise. Worth it?

6 comments

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