Yuixaz

Logistics Solution Sales Manager

Jobtitle 'Sales ...' preventing answers when cold outreach?

My boss is questioning whether an InMail from a person with a jobtitle like Sales Development Representative is preventing people to answer those Mails. 'Obvious someone wants to sell something.'

I am convinced that it has more to do with the content of the InMail and less with the jobtitle of the person who is sending the mail.

What do you think? Combination of both? Content? Jobtitle?

💌 Cold Emailing

🧢 Sales Management

👥 Social Selling

14 comments

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UserNotFound

Politicker

Account Executive

I actually agree with your boss- titles with Sales in them, especially SDR, tend to be written off immediately. I hate the trend of fluffy tires, but it’s been more effective in my experience. I’ve been a “junior sales representative” “sales representative” “technology consultant” “account exec” “key account manager” “major account representative” and “Midwest market manager” in my career. Always got better response rates with titles that don’t have sales in them.

Yuixaz

Executive

Logistics Solution Sales Manager

I think Technology Consultant could be it! :-)

CuriousFox

WR Officer

🦊

LinkedIn is pretty wild with all of the automated outreach. I don’t blame your boss for not responding. Maybe they could just say not interested thanks instead of staying silent?

Flippinghubs

Opinionated

Account Executive

This

Wellss

Tycoon

Channel sales

I agree with both you & your boss. Yes the content of the inmail is very important! BUT when they get to the bottom & see it's coming from an SDR, they'll see it's someone trying to sell them something. I fudged by job title on my email signature & LinkedIn

Diablo

Politicker

Sr. AE

I have experienced that the title does matter during outreach, you boss might be right. How do you outreach? Just send inMail or start with connecting and engaging a bit with them before pitching product. Are you catering to SMB/MM/ENT?

Yuixaz

Executive

Logistics Solution Sales Manager

Trying to engage (emotion first), followed by education. Trying to get a meeting first, before starting to sell. Targeting MM.

justatopproducer

Politicker

VP OF SALES -US

Nah, 1000% of the content and probably more than likely the length.. depending on who your ICP is that you’re contacting.

Yuixaz

Executive

Logistics Solution Sales Manager

Good point! Thank you!

Beans

Big Shot

Enterprise Account Executive

As long as you're talking to the right person and presenting the right value, your title won't matter.

If they think that is what's stopping responses they're a little dim, you're selling a product not yourself.

ChrisSellsHisSoul

Fire Starter

Owner

I go with a soft ask first. Ask to connect on LinkedIn because you're really interested in (Insert thing that they are interested in).

Once you're in it's easier to go for an ask.

MonthEndSpecial

Valued Contributor

Enterprise Account Executive

Why not try an A/B test. Send the exact same email out to the exact same amount of people, but change your title for the second one to something different. Business Development Rep or something. See if the metrics change. Nobody is going to care or notice if your title on LinkedIn changes a bit. Ya hear?

SaaSyBee

Politicker

Founder

I think prospects are starting to get wise to the titles that sound like they're not sales but are totally sales.

AssistantToTheRegional

Politicker

Enterprise Account Executive

Try with no title in your signature

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If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.

Yuixaz

Jobtitle 'Sales ...' preventing answers when cold outreach?

14 comments

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