LinkedInfluencers- Love 'em or hate 'em?

My company has been making a push recently for all of us to be more active on LinkedIn and I cannot think of something I would like to do less.


Don't get me wrong, if you feel fulfilled walking down the street holding your phone up and giving sales advice via a selfie-video, more power to you. But I hate doing shit like that and refuse to become one of those people.


So my question to the War Room is, LinkedInfluencers- do you like them, hate them, or are you one? And if you are, what am I missing?

LinkedInfluencers, what's the deal?

Attached poll
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๐Ÿ‘ฅ Social Selling
๐Ÿ‘จโ€๐Ÿ’ป LinkedIn
๐Ÿ“ฒ Social Media
17
funcoupons
WR Officer
10
๐Ÿ‘‘
U new here? ;)

Nobody in here likes LI influencers, it's one of the main reasons this community was created.

If a company wants to advertise online, they can pay their marketing staff to run business pages and campaigns. My LI page is not company property and I wasn't hired to do marketing, so they can fuck all the way off with those kinds of requests.
BmajoR
Arsonist
8
Account Executive
Correction:

This community was started under the faรงade of creating a "better, anonymous" LNKD, but the reality is that the intention all along was actually to garner enough interest in this niche so that Bravado could jam their other products down our throats in a feeble attempt to monetize their true intentions.ย ย 
DungeonsNDemos
Big Shot
3
Rolling 20's all day
Sir, this is a Wendys....

(in all fairness I feel you and appreciate your opinion)
E_Money
Big Shot
3
๐Ÿ’ฐ
haha fair enough! I guess I am asking a pretty niche crowd, but still this is something I can't ask on LinkedIn..
CuriousFox
WR Officer
9
๐ŸฆŠ
Damn it Jesus did you let Gong in here?!
braintank
Politicker
7
Enterprise Account Executive
Unless you're selling to sellers this is a waste of time. If you are selling to sellers, it's still a waste of time. Why would I care what some random wannabe influencer says? How would I even find you? If you look at the Gongs of the world the overwhelming interaction with their posts are from their peers, not prospects. Circle jerk at its finest.
CuriousFox
WR Officer
6
๐ŸฆŠ
And this is the polite way of answering. ๐Ÿ˜Ž
1nbatopshotfan
Politicker
6
Sales
Just once could the person walking and doing a video get hit by a car? Itโ€™s all im
asking for.ย 
CuriousFox
WR Officer
6
๐ŸฆŠ
HERE FOR THIS ๐Ÿ‘€๐Ÿฟ
braintank
Politicker
5
Enterprise Account Executive
I pray for this every day...
E_Money
Big Shot
5
๐Ÿ’ฐ
Or at least trip. I'd follow for that
braintank
Politicker
5
Enterprise Account Executive
If anyone can figure out where he lives I'd take the hit and run charge. Can hide in @funcouponsย shower untill heat dies down.
funcoupons
WR Officer
5
๐Ÿ‘‘
I will gladly harbour you as a fugitive. I might be corporate but Iโ€™m still a gangstaย 
TennisandSales
Politicker
4
Head Of Sales
if I see a vide on LI and its someone in the car with their phone....i immediately unfollow them.ย 

hard.pass.ย 
Beans
Big Shot
3
Enterprise Account Executive
It's wildly obnoxious and everyone wants to be one now.
E_Money
Big Shot
3
๐Ÿ’ฐ
Yeah that is my other issue with it in general- some of them are actual experts in their field and have some knowledge to offer, but most of them are just trying to become the next best thing without actually having what it takes. Either from knowledge/skills or just general experience. You can't become an influencer with 2 years of sales on your resume unless you're a savant.ย 
Filth
Politicker
3
Live Filthy or Die Clean
I don't understand what the actual benefit is - you aren't actually famous and I don't feel that anyone believes you're more credible just b/c you make videos.

Am I wrong? Do the sheep (prospects/plebs/suckers) feel differently? Obviously we are all going to think like skeptical degenerates we've been carved into but if talking parables into my phone like I'm some bald son of a sales god will actually increase my revenue I'd think about it...I just don't feel that is the way the world works...but maybe I don't have a clue.
E_Money
Big Shot
2
๐Ÿ’ฐ
Nah I don't think it is the way the world works either. I think it is a fad that people will be embarrassed to have been a part of in a couple years.

KingofGIF
Politicker
3
AE
I am on a similar boat, the company asking me to be active in that shit hole I use to do prospecting. From an AMB perspective, it is good to post useful content, have an opinion, and leave the breadcrumbs of knowledge. I am fine with that but don't ever expect to see me going all Gong, and in case you do, you have my permission to put me down (trip to Switzerland included).


TBH, today, Kyle Coleman is the one and only putting in real work into building a legit brand that ain't cringy. If you must, follow his path and don't try to mimic gong or gray vee.


E_Money
Big Shot
3
๐Ÿ’ฐ
Noted.ย 



and buying my tickets to Switzerland now!
SaaSMaster
Politicker
2
Strategic Partnerships Manager
Can we add an option for they are great for entertainment purposes?
E_Money
Big Shot
1
๐Ÿ’ฐ
I'm definitely open to it!
Mobi85
Politicker
2
Regional Sales Manager
If put (sarcasm) at the end of the 1st choice I would have selected that all day long...
E_Money
Big Shot
1
๐Ÿ’ฐ
Fair.
E_Money
Big Shot
2
๐Ÿ’ฐ
I also realize the irony that the creator of this very platform is himself a LinkedInfluencer... but he is one of the good ones!
SaaSyBee
Politicker
1
Founder
Eh, it's a lot of hot air for the most part, but there are some good people. It's a hustle more than anything.
E_Money
Big Shot
3
๐Ÿ’ฐ
Definitely a hustle... and one I am not willing to invest time in lol
bandabanda
Tycoon
1
Senior AE Mid Market
Unpopular opinion here after reading all the comments but here goes:
Iโ€™ve learned a lot from some of these โ€œinfluencersโ€ but others are annoying.
For me, if Iโ€™m going to post on LinkedIn it needs to be giving me:
A) more pipeline leading to closed won deals
B) creating opportunities for me to make more income whether that be side gigs or further career opportunities.
Just my 2 cents
E_Money
Big Shot
3
๐Ÿ’ฐ
That is completely fair and I live by similar rules. I am not just posting to LI for likes and views.

And I agree they aren't all bad, but there are so many of them creating a lot of noise that it is hard to find the genuinely good ones.
FromaBlankPerspective
Politicker
1
District Manager
Yes, the LinkedInfluencer is awful. However, I think there is a way to be active on LI without being that obnoxious. Be consistent and intentional in your posting, bring value and engage with the people you're connected to. I'm a full cycle AE and have scheduled many appointments and closed a few deals from LI interactions and content!
E_Money
Big Shot
2
๐Ÿ’ฐ
Yes totally agree with this. More people should operate this way, it would be a much better space if they did.
thesecretsauce
Politicker
1
Business Development
there's just so many of them. I've tried being one but don't want to turn my LI into FaceBook!
E_Money
Big Shot
3
๐Ÿ’ฐ
Yeah exactly and it always tends to get so cringy with oversharing and getting super personal. Most of these people don't understand or even see the line!
dworkdaddy31
Politicker
1
Account Executive
There are some LinkedIn influencers that have good content and actionable takeaways.

You just have to be smart and remember who they are selling too might not always fit your ICP or target market. A lot of their content is selling to sales companies when you might not be so their insights might not translate. Also need to make sure you seeing if it's an actual topic they are trying to help you with or a company sponsored video highlighting a possible vendor to use.

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