Looking for an Apollo.io alternative that actually works?

Hey Bravado fam,


This is gonna get a bit technical, not sure if this is the right forum to ask this but figure what better crowd to ask than all of you sales experts!


My company recently started experimenting with cold email campaigns for the first time and decided to use Apollo.io because it looked like a promising end-to-end solution: from prospecting, to generating personalized emails, to delivering and tracking metrics of your campaign (and because Zoominfo at $15k per seat feels outrageous for us at this stage).


I’m now 4,000+ emails deep and I’ve ran into the following problems:


1)Their verified emails are not actually verified. Although Apollo offers you ‘verified’ emails, using their verified emails exclusively still results in 5%+ bounce rates

  • Chatting with some SDRs they mentioned this is common and they pay for additional tools to verify emails from Apollo

2) They offer a ton of filters but their data is not always up to date. For example we’ve been filtering by years of experience and have consistently found the data to be inaccurate when compared to LinkedIn, often times because they have the incomplete work history of your leads

  • Shameless plug but we actually deployed a LinkedIn scraper to usedouble.com specifically to gather up to date info and have more control over our ICP

3) When a domain blocks your emails, Apollo is not smart enough to stop sending emails to other addresses in the same domain. It just keeps trying and they just keep bouncing. Feels like some simple logic could be implemented to circumvent this issue


4) Even though Apollo knows who reads your emails, who replies to them, the sentiment of their reply, and the full profile of the person (name, company, job title, location, years of experience, etc), it is somehow not able to suggest a target persona that resonates best with your message. Not that they promise to do this but it feels trivially easy to do given all of the information they have


Do other Apollo users share my frustrations? Am I using it wrong? Is there a better product out there?

Thank you :)

💌 Cold Emailing
🤓 Sales Tech
🛠 Tools
16
oldcloser
Arsonist
7
💀
I’m guessing you have this handled 4K emails deep, but if you don’t, the DMARC and DKIM configs are paramount to getting through. With those straight, you’re about even with my experience at around 5% garbage.

It’s just one of those for the “you get what you pay for” things. All seems normal to me. You might want to hit the search bar above for recommendations on other tools.

4
Founder
I've never heard of DMARC or DKIM before, looking this up right now!

You're right, I guess I can't complain too much for going with Apollo which is a cheaper option. I just expected better for some reason.
oldcloser
Arsonist
2
💀
Check your mailbox settings. This should help.
1
thx
Diablo
Politicker
2
Sr. AE
You spoke the language of an email marketer
poweredbycaffeine
WR Lieutenant
5
☕️
A) 5% bounce isn’t bad at all.
B) No platform out there has real-time data. That’s due to a few factors, but chiefly due to the data collection method via email signatures and a lack of a profile data API from LinkedIn.
C) Have you logged a ticket to make the feature suggestion? I feel like all platforms should have this!
D) AI needs to be trained to know what a target persona is AND what you think it should be. It’s hard to suggest something unless it knows the general shape it should be looking for or creating if. I don’t think AI is there yet.

The only other BIC tool (best in class) I would suggest is Slintel (6Sense). That said, they all have the same achilles heels that you’re describing.
ChumpChange
Politicker
1
Channel Manager
Thank God you posted the 5% bounce rate take. That's actually solid compared to some campaigns I've seen. Everything else you listed here is spot on.
BTQ
Politicker
3
Account Manager
Noticed you weren’t aware of DMARC or DKIM.

Did you warm up your domains too? You can only send so many emails per day. So it’s better to use a few different mailboxes if you’re sending massive amounts of emails. I believe 400 per day, 90 seconds between emails is the max.

Apollo is a pretty good tool for emails IMO. Unfortunately, the most expensive plan is the best one tho because the enrichments you get when people move around.
0
Founder
I didn't warm up my domain because I'm only sending 100 a day and also domain was warm (I think) from regular operations (I'm using my official domain). I think I'm playing it safe.

Didn't know Apollo's top plan provides better enrichment? I'm on the "Professional" plan, would be totally fine with paying an additional $20 for better data.
CuriousFox
WR Officer
3
🦊
@poweredbycaffeineyou're up 🧿🦡
poweredbycaffeine
WR Lieutenant
4
☕️
Lemme talk my shit again.
Diablo
Politicker
2
Sr. AE
Domain server (shared vs dedicated), email config, and warm it up are the important factors. I know you reached 4K but how many you are sending per day on an avg.
0
Founder
I'm only doing 100 a day since I'm sending from my main domain and reading a lot of other people's experiences made me paranoid.
saaskicker
Celebrated Contributor
2
Enterprise AE
How many reps do you currently have using this?

I ran into a lot of issues using Apollo as well with email bounces & overall clunkiness across Chrome, not sure what it was but it just was super bugged out.

+1 to what @oldcloser mentioned, highly recommend warming up the emails as well. You want some responses to come back so that you don't get blocked for spam. I've had a few emails get shut down by google for sending too many emails in a day.

You might be better off using just and email cadence tool and outsourcing the lead gen to Upwork or purchasing lists if the all-in-one tool is out of your budget. LeadIQ is decent, similar price to ZI but there's plenty of other scrappy tools out there to find emails (Lusha, Hunter.io, RocketReach) where you can pay by the credits vs a subscription in some cases.
Filth
Politicker
2
Live Filthy or Die Clean
Is this the same "Apollo" that announced they are shutting down b/c Reddit raised their API connection prices?
BTQ
Politicker
1
Account Manager
completely different applications
Filth
Politicker
0
Live Filthy or Die Clean
TYVM for confirmation @BTQ, just saw the reddit stuff and thought it strange to see it here.
Justatitle
Big Shot
2
Account Executive
Yeah, ZI is the dominant leader, check out Lusha for prospecting, also worth giving a look at autobound for AI emails
Maximas
Tycoon
0
Senior Sales Executive
Believe that Lead411 is a good alt,ever thought of it!
0
Global Operations Director
Cognism could be worth looking into
CRAG112
Valued Contributor
0
Account Executive
My experience with Apollo has been good.

5% bounce rate seems decent.

I have also experienced a correlation with good data. Lets say a person is listed as being at a company on LI but their name and email is not affiliated with that company in Apollo. Guess what, in my experience, more than likely they don't actually work there currently.

I think Apollo is good.

Also if you are getting blocked stop spamming domains.
0
Founder
"Also if you are getting blocked stop spamming domains."

Great idea, except why is this not an option / happens automatically? That was my point.
YoursTruly
Politicker
0
Account Executive (SaaS)
Zoominfo is better than apollo. Ask to add neverbounce for free when you sign so that you can use it to verify the email addresses.
0
Founder
Interesting! One day we'll be able to afford ZI.
KingofGIF
Politicker
0
AE
Ex-outreach + Zoominfo user here, now Apollo. Based on my anecdotal experience, data consistency has dropped across the board for these tools, thus the bounce rates. Zoominfo is more expensive, and I believe it should be your tool to leverage that 2-4% efficiency increase once you are Series B onwards.

2 cents: for any important prospect, double check email using wiza.co . I use credits on that tool for my AAA prospects and it usually has better phone data than Apolo.
9

Looking to get some info on accurate and free tool to find emails?

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7

Know what is like working at Apollo io?

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9
8

I love Hunter.io, but considering millionverifier as a cheaper alternative

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