salesservant

Director, Business Dev

Mid-Market Job Titles

I have a SMB rep in place focused on the very important mid-market sector of our business. It is an Account Executive role. I am struggling to come up with a good title for the position and am curious what everyone has seen. I'm reluctant to include "Mid-Market" or "SMB" in the title directly as it may offend the account/prospect but do want to define the role as separate from my Enterprise Account Executives. What has everyone seen in this regard?

🧢 Sales Management

🏢 Org Chart

16 comments

Sort by:

ThatNewAE

Big Shot

Account Executive - Mid enterprise

There's no way SMB / Mid-market will offend anyone. The market is segmented in different ways, because of the very reason: They need different approaches. I have had so many CEOs / founders tell me they are a small company when they were mid-market company and visa versa. Don't worry about anyone being offended.

You can maybe use "Commercial AE" for this segment and "Enterprise E" for the rest.

HVACexpert

Politicker

sales engineer

I like “commercial”, or if they’re location based I’ve seen things like “territory” “regional” or if product based you could attach that to it like “service account executive” or “engineered” lots of choices!

salesservant

Contributor

Director, Business Dev

That is my hope, it is reality and the needs are VERY different. Thanks for the feedback!

Phillip_J_Fry

Opinionated

Director of Revenue

You're over thinking it. Customers won't care what title the AE has. If it is bothering you that much, just go with straight Account Executive as a title and only distinguish SMB/MM/Ent internally.

jefe

Arsonist

🍁

Just typed basically the same thing before seeing this. 100% agree.

HVACexpert

Politicker

sales engineer

Bing bong

Sunbunny31

Politicker

Sr Sales Executive 🐰

Exactly so!
I've also seen "Commercial" and "Territory". But largely, the customers don't care.

jefe

Arsonist

🍁

Commercial or mid-market AE is just fine. There can also be different titles internally versus on their signature, and nobody will bat an eye on their LI title.
Nothing wrong with having 'Account Executive' on signature lines but having the MM tag on their contract etc.

CuriousFox

WR Officer

🦊

How about AE?

Goldleader

Fire Starter

Senior Sales Manager

Commercial AE

salesservant

Contributor

Director, Business Dev

All great comments - everyone is right, totally overthinking. What I did was talk to the rep and we settled on Mid Market AE. Really appreciate all the feedback!

Coffeesforclosers

Notable Contributor

Director Sales and Market Development

Account Executive.

Kosta_Konfucius

Politicker

Sales Rep

"Growth"

wolfofmiami

Opinionated

🐺

you could do small AE, Medium AE, and Large AE or like 5'5 AE, 5'10 AE, or 6'2+ AE. Those are probably more offensive, 3,5, and 7 inches another way to go about that. I think there's a lot more worse things you can say besides mid market and smb no one should be offended by that

GDO

Politicker

BDM

It will not offend them. Why would it it’s the truth

KingFlavor

Executive

Account Exectutive

Love this dilemma! I would encourage your client/rep to focus less on Title and more on earning and growth potential.
I used to be so caught up in ENT vs MM but in reality, it's all about what the growth and earning prospects are.
If I'm making my desired annual income, call me the janitor for all I care

Bravado is a community of trusted sales professionals endorsed by their customers.

Products

The War Room Jobs Salary Guide Tech Sales U

Company

About Us How It Works Blog Bug Bounty

Contact

Press Careers

If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.

salesservant

Mid-Market Job Titles

16 comments

Related posts

Start Up Enterprise AE or Mid Market AE at Established Public Org?

Job market