Question: for a technical sales role, do you think it’s easier to teach sales to a technical person, or to teach technical product to someone who has a flare for sales?

Question

I'm sure it depends on the technical requirements, industry, product, the person, etc. But I know many will have an opinion and would love to hear it.

Accepted Answer

Teach the product. You can always learn industry. Sales swagger - you either have it or you don't. IMO of course. 🦊

Answer

I'd vote for the latter. Sales is sales. I've worked with some great salespeople who barely knew what their product did.

Answer

If you know how to sell you are a gem. Product can be learnt (with variable learning curve)

Answer

I agree with the savages. It seems easier to teach the product to the one having a flare for sales.

Answer

I would say it’s easier to teach a sales person the technical product.

Answer

Easier to teach technical product to a sales person. In the vast majority of cases, a sales person does not need to know every single technical detail of the product, but needs the sales savvy to know how to discuss benefits, value, and to work through any procurement and contracting process.

Answer

The latter is the better option, as you'll only get him extra knowledge and he already has the sales practice!!

Answer

teaching the product/skills is always going to be easier.

Answer

Teaching product to a flare for sales. I don't think it is so easy for someone to have the soft skills that exist in sales.

HVACexpert

Question: for a technical sales role, do you think it’s easier to teach sales to a technical person, or to teach technical product to someone who has a flare for sales?

12 comments

HVACexpert

Question: for a technical sales role, do you think it’s easier to teach sales to a technical person, or to teach technical product to someone who has a flare for sales?

12 comments

Related posts

Opinion on asking "Industry Question" to a Decision Maker/New Prospect at the start of a Demo/Discovery call? (Recommended in sales trainings)

How do you answer your Sales Manager that ask "Sell anything today?" daily?