We build a cloud-based software that can be used by kitchen remodelers, contractors to create 3D designs and generate required production outputs for those designs.
We're based out of India, I was the only one looking after the NA market. We'd get inbound leads through FB/Insta ads. Our target audience would leave their details on a Contact Us form and I'd ring them up. But I've had terrible experience. People in NA just don't seem to answer the phone. Which hasn't resulted in booking enough meetings for us to keep the US side running.
The few people that would answer the call, wouldn't speak English natively. It'd either be Spanish or French. Our target audience is generally SMEs and I can understand that they're busy running their businesses, but no replies to texts, voicemail or even emails? Like Christ, I've called some people at least 4 times over a week before moving the lead to Disqualified.
Has anyone selling to the US from outside been able to work around this? Specifically, have you targeted SMEs? What worked for you?