Wellss closed a deal for $15k to the Marketing department

I started working with this company almost about a year ago. They were very price sensitive so I knew right away it was going to be a long negotiation process. Our software isn't super expensive, but sometimes smaller customers have trouble justifying the cost (especially when we have a free version they can use as well). The paid version has significantly more value so by showing them what they could have access to & then taking it away, it helped them realize how much they valued the data. About 7 different quotes later & 11 months later, we finally got the signature!