I do believe one of if not the largest contributors to high churn rate for sales teams is when a company pretends to be something it's not during the hiring process and onboarding only to turn out to be something completely different when the veil is lifted.
If you're "no nonsense, nose to the grindstone" be up front about it.
If you're still figuring shit out as a company/team say so.
If "after hours" meetings and trainings are common, make that known.
This way the team members you end up with are there because they want to be. In the words of my father, "Don't piss on my boot and tell me it's raining."
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