3 Sales Commandments for new hires?

Hello you beautiful creatures,

My org is growing and were bringing on my sales reps. We've been having internal discussions (internal = sales team drinks beer for "Training") and we came to the topic of 3 commandments each rep lives by and wants others to incorporate.

I want to know what you savages have for your top 3.

Mine are as follow:

1) Thou shall always cold call and eat the rejection.

2) A phone call is better and more beneficial than an email.

3) Money first, Beer second, Golfing with prospects third.