Automation for lead gen?

I've heard a few people throw out the term "automation for lead gen". Probably because that's the product they are selling.

But is there anything out there that works? Something using AI? 

I ask because my sale is awful:
1. Long sales cycle for a big decision 
2. I get no SDR/BDR support 
3. I get no inbound leads 
4. I largely start from square 1 for contacts with no contact info confirmed from a previous rep

Wild, I know. 

If I could generate leads (somehow) that would help. 

💻 Automation
📨 Marketing
🙅‍♂ MarketingSucks
8
CuriousFox
WR Officer
6
🦊
I research everything on my own too. I hate automated shit.
jefe
Arsonist
5
🍁
I don't think most of these platforms work for anything complex.
Kosta_Konfucius
Politicker
2
Sales Rep
I do automated/volume approach for C and D accounts that we dont know much. Just hoping for a response to learn about them
hh456
Celebrated Contributor
2
sales
Read this: https://bravado.co/academy/diy-tech-deck

Give it a shot, see how it goes.
finboi
Notorious Answer
1
Fi-nance
Thanks- the issue for me (which isn’t really covered in that article) is finding the right leads to target in the first place, not contact info for those leads or mass email
hh456
Celebrated Contributor
0
sales
can you give more context on your sale? Happy to troubleshoot with ya.
antiASKHOLE
Tycoon
2
Bravado's Resident Asshole
Self sourcing for the win.
finboi
Notorious Answer
0
Fi-nance
Alright alright self sourcing is the most common response here. Any tips if I’m sourcing leads? Probably a bit open ended and industry specific but I think that’s my issue
antiASKHOLE
Tycoon
0
Bravado's Resident Asshole
Which vertical/s does your company primarily deliver the most results?
Diablo
Politicker
1
Sr. AE
I doubt this will be good quality approach
Sunbunny31
Politicker
1
Sr Sales Executive 🐰
Automating outbound sequences is really best for your lowest level accounts where it's volume rather than quality.

With no SDR or BDR or inbounds, it would be a good idea if your company would invest in a tool that can at least help with this so you can start to build awareness.

It really has to be done somewhat thoughtfully, but can be done with an Outreach or similar - build out a cadence and you can get it to automatically send. Not my favorite thing to have to rely on as an AE/SE, but without support from a BDR team, sounds like you can either look for a job where they'll help with this, or you can also operate as a BDR.

Why are they not providing any support? That's really wild to me.
ThatNewAE
Big Shot
0
Account Executive - Mid enterprise
I am one person who wouldn't take to automation, even to fight for my life. I source leads on my own.
11

Outsourced Lead Gen companies-Any recommendations?

Question
14
20
Members only

"Lead Gen Companies"

Question
26
Has your company had success with outsourced lead gen
25% yes
75% no
124 people voted