John Giaccotto

Owner at Pinpoint Digital

Best Cold Calling Training

I own a small digital marketing business and in January plan on doing cold calling to home service contractors. I'm looking for some training on cold calling. I am considering purchasing Josh Braun's cold calling training called Poke the Bear. Has anyone purchased this program and if so what did you think? Is there a better program out there that anyone can recommend? Thanks.

📞 Cold Calling

27 comments

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NoToBANT

Catalyst

Senior Account Executive

Please don’t buy a course
There is plenty of free advice

Founding BDR

Agreed. A crazy amount of free content out there.

jefe

Arsonist

🍁

Course on this is definitely a waste of money. So much out there. It's not even hard to find.

medhardwaredr

Opinionated

Director of Sales NA

Check out cold calling in the sales academy. I used it for my team and they were responsive to it

Owner

What sales academy are you referring to?

medhardwaredr

Opinionated

Director of Sales NA

There is a sales academy with Bravado. Specific targeted situations and skills addressed like cold calling

Sunbunny31

Politicker

Sr Sales Executive 🐰

It used to be linked on the left on desktop, but that link has vanished. Check here: https://bravado.co/blog/tag/academy/

Owner

Thanks for the link.

Sunbunny31

Politicker

Sr Sales Executive 🐰

No problem! Not sure why it’s no longer linked here, but the content is quite good. Hope it’s helpful!

JavierCake

Fire Starter

Account Executive

Try setting up a role play with ChatGPT - you can either do the text version or voice, if you’ve got that feature enabled in the Premium account. It’ll be a lot slower than a real cold call, but a good way to see what kind of talk tracks come up naturally.

poweredbycaffeine

WR Lieutenant

☕️

No. Follow John Barrows. He is the goat.

braintank

Politicker

Enterprise Account Executive

30 minutes to president's club has an episode on cold calling

CuriousFox

WR Officer

🦊

I have not 🤷‍♀️

HVACexpert

Politicker

sales engineer

Are you local to the contractors you’re cold calling? Contractors typically prefer a more personal touch so you may want to consider in person meetings if you get through in the cold call

Owner

No, I'm not local to them but I agree that local affinity helps. I did 800 dials last year to get into my niche and the two that I closed were within 30 minutes of me (although I've only met one of them). Do you have any tips on cold calling to contractors? A lot of the sales trainers seem to have most of their experience selling SaaS. I've gone down the rabbit hole of John Barrow's and he mentions that 95% of his customers are SaaS. I'm guessing a lot of the principles apply regardless of who you sell to but I'm wondering if you know anyone who focusses on B2B home services sales (selling to contractors). Thanks.

J.J.McLure

Politicker

Owner at *redacted*

800 dials to get 2 clients? Of those 800 how many people did you talk to?

wolfofmiami

Opinionated

🐺

josh braun has some good stuff, I like Jermey miner, Grant Cardone, brad lea, and Jordan Belfort. Jordan has a free sales school on YouTube and I think it has a ton of value in it, it's all about tonality, asking the right questions and closing.

jefe

Arsonist

🍁

Grant Cardone? Seriously?

wolfofmiami

Opinionated

🐺

he's a stud, rubs pple the wrong way bc he has a loud lifestyle.

jefe

Arsonist

🍁

Hard disagree. His shit is so outdated and he's a tool.

That approach may have kinda worked in 2010, but not now

Owner

@jefe Whose sales approach do you like better?

jefe

Arsonist

🍁

Basically anyone's? When it comes to opening the conversation, Josh Braun has some good stuff. He can be a bit annoying but it's solid.

I've not been in transactional sales where I'm hammering the phones in quite some time, so I tend to look more to guys like Keenan and GAP.

Jeb Blount is really solid for the prospecting side.

Owner

@jefe Thanks. Is the Josh Braun approach annoying to prospects or just to other salespeople? He seems to get a lot of hate here on his approach to selling to salespeople but nobody is really saying anything about the actual sales approach he's providing in his content.

jefe

Arsonist

🍁

I just think his content can be kind of annoying - i.e. what he posts on LinkedIn.

But I think that his overall premise in terms of his approach to prospects is solid - asking good questions is important and opens up conversations. I'm sure it rubs some people the wrong way, but that's the reality of cold calling.

I also like that he espouses focusing on the process, not the outcome.

wolfofmiami

Opinionated

🐺

Ima be honest I don’t even listen to him for sales anymore, I did when I was learning the basics like tonality, energy, etc. I more so listen to him for the motivation and the work ethic it takes to be successful. I also listen to him about real estate since I’m mainly focused on that

BigShrimpin

Catalyst

Account executive

Check out Benjamin dennehey on YouTube his courses are a bit expensive but he gives almost all of it away on the YouTube channel anyways also posts himself live cold calling you can see it work

SgtAE

WR Officer

I have used Josh brauns b2b badass guide. It's a great resource, but here's the thing about cold calling. I've always had success with reps when we had them day 1 with a printed list of leads, name, company, title and phone number.
and a script
just told them dial these numbers, say these words.
Activity levels we're great, because they didn't need to think about it

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John Giaccotto

Best Cold Calling Training

27 comments

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