Burning a Champion

So one of the deals I am currently working on is stalled pretty bad.


Backstory; mid-market to enterprise prospect, cold outbound.


Myself and another rep were working on different leads, but turns out due to a complicated business structure they both roll up into one organisation. One of my outreach attempts saw a response from a person in their accounts team (my product generally targets the finance department) reply and we organised an initial meeting. Discovery went pretty smoothly. I managed to align our Customer Service and Account Management teams on creating a custom solution for a specific need the prospect had that is manual as heck, but do-able. Shoot I even got a commercial offer to boot. My champion is pretty responsive, and I think everything's on track.


This is where it starts getting slippery. My champion has told me he is suffering from long covid, and as a result, is sometimes not working for a few days at a time, I believe this as he keeps up the responses. But things start to slow down. Push out a week here, a couple days there. I have a frank conversation with and and ask, is there someone else in his business who could help run point on this when he isn't feeling too well, no for this particular category, all roads lead back to him.


We finally get to the stage in onboarding where he needs to apply for a line of credit, doesn't want to do our automated way as he won't provide a directors name for the credit check, (pretty standard, most people think this is a directors guarantee, it isn't, but its a common objection) so we need to go down a paper route. Get the application back, he's written 20k per month credit where it should be 200k, I think to myself, you know what this isn't right, but maybe our finance team will let him change it.


Send it to the finance team letting them know its actually $200k, no deal, $200k per month is a large risk, so we need a new one. Ok, back to my guy, let him know, says ok, SENDS THE SAME APPLICATION BACK with $20k crossed out and $200k written above it. By now I should have known, but I sent to finance anyway. No surprise, again, no deal. In my most concerned and supportive way, I ask my champion again, is there someone who can help you out when you aren't doing well? No deal.


Frustration setting in, I talk to my manager, who in turn speaks to our finance team. Finance agree, if we can get an agreement signed by their CFO then we should be good to go.


Champion does NOT want to do this. Seems to not want to bother the CFO about anything at all. I get him to agree to at least send it across to the CFO, and the docusign is just sitting there, not even read.


Have followed up with him a few times and am always told, its sitting with the CFO there is nothing he can do.


So my question, how do you go around your champion without burning him?

👑 Sales Strategy
📈 Closing
🧠 Advice
11
oldcloser
Arsonist
8
💀
Well, he's gonna die soon anyway, no? Ok, but really.

This sounds like one of those times when the seller needs to morph from helpful and trusted advisor to a guy who has the right to ask for action on the commitment he's already gotten.

Clearly you've displayed all of the appropriate empathy and walked on the necessary eggshells. The value of the solution has been proven. It's time to bring it home. If you're scared of finding out you don't really have a deal (what I'm reading as the subtext), it's best to find out now and do something about it.

If you want an option that may or may not yield the same "no deal" answer, get your CFO to call his CFO "without your knowledge". You've got plausible deniability if there's pushback from your champ. Either way, you've got to push it. Go get your money. You've worked to hard for nothing already.
Sunbunny31
Politicker
4
Sr Sales Executive 🐰
And that is what we call leveraging your execs to help you win. That is beautiful.
oldcloser
Arsonist
3
💀
So I’m long winded 🤷🏻‍♂️
Sunbunny31
Politicker
1
Sr Sales Executive 🐰
I always like story time.
DataCorrupter
Politicker
2
Account Executive
This was a great answer though, tbh.
oldcloser
Arsonist
2
💀
Thanks, homie
AnchorPoint
Politicker
2
Business Coach
But well said
pirate
Big Shot
2
🦜☠️ Account Executive
Great answer
jefe
Arsonist
2
🍁
This is definitely the best approach. Though @Sunbunny31 summed it up REAL nice :)
WaywardSales
Contributor
1
National Sales Manager
Makes sense, and thanks for the feedback/reality check.
I wasn't afraid about there being no deal until you mentioned it....

I spoke to my manager about it again this morning, and they said I should give it one more try myself, this time going around the champion, and then if that doesn't work, they will also reach out.

Not sure why, but I then tried calling my 'champion' again, ready to push for an answer. He was in a meeting, said he would call me back.
I thought, well, this gives me a chance at plausible deniability.
A few weeks ago I went on a LI connection spree with the c-suite of this opp, and got an accept from the COO. I emailed the COO this morning advising that I had been speaking to their org for some time about winning their business, I was in the final stages, but the deal has become stalled, and I wasn't even sure if their CFO had seen the proposal we had put forward. I finished it off by asking to meet.
20mins after that email, kid you not, my phone flashed with my champions name, and then he immediately hung up!

Kind of dodged a bullet by not speaking to him looking back on it, hoping I get a response from the COO. If not, my manager is going to also reach out.



CuriousFox
WR Officer
6
🦊
Contact the CFO yourself. Or have your boss with a big title give them a shout. Or rescind the DocuSign and walk away from the deal.
WaywardSales
Contributor
1
National Sales Manager
Replied above what happened today, but agreed, I'm getting ready to walk away.
braintank
Politicker
6
Enterprise Account Executive
Not to be pedantic, but that isn't a champion.

1) They must have power and influence

2) There has to be something in it for them

3) They must sell on your behalf when you are not there
GDO
Politicker
2
BDM
Thanks! Was thinking this as well
WaywardSales
Contributor
1
National Sales Manager
I've been coming back to this comment a lot today. I don't think he is either. I reckon I have point number 2, but really think he doesn't have any power and influence or is properly selling when I am not there.
poweredbycaffeine
WR Lieutenant
4
☕️
I try not to burn people. Teeth don’t burn.
WaywardSales
Contributor
0
National Sales Manager
How do you teeth a prospect? Honest question.
poweredbycaffeine
WR Lieutenant
0
☕️
Yeah you don’t get the reference nor the joke.
Phillip_J_Fry
Opinionated
3
Director of Revenue
It feels fishy to me. Do you think your champion might preemptively be getting buyer's remorse? If they are hesitant to pass the Doc up the chain to CFO, I'd be asking why.

Has the CFO been involved in the deal thus far? If not, I'd guess that the champion is afraid the CFO is going to reject the proposal. If your product/service is going to help the overall business, why would there be any hesitation whatsoever to get the CFO to sign and implement the product asap?

Maybe I'm a cynic, but to me, this has high risk written all over it. Would love to hear the outcome of the deal as it progresses.
WaywardSales
Contributor
2
National Sales Manager
Super fishy right. If I'm being honest, I don't think he has buyers remorse, more that he doesn't have much currency with the CFO, and is not doing his part in pushing what is in my opinion a solid offer.
CFO has not been involved in anything other than putting signature to the original credit app my 'champion' butchered.
I don't think the CFO understands anything about what we do or are offering, thats why I am now pushing to get some face time with him.
You aren't being cynical, I'm on the exact same page, thats why I came to the WR to get a new set of eyes on it.
SaaSguy
Tycoon
3
Account Executive
He's not a champion anymore - you cannot get this done with him alone. Find a way to get executive alignment between your execs and his. You can frame it as commonplace and actually a part of your org's process for a transaction of this size.
Problem is here you waited until the last minute and now it feels like burning the dude, realistically once you have a transaction of this size become an opportunity you should be connecting these dots.
WaywardSales
Contributor
1
National Sales Manager
This. Makes total sense, I'm gonna be using this moving forward.
Beans
Big Shot
1
Enterprise Account Executive
That's an influencer, not a champion.
Go around referencing what was said, rather get to a No than spin my wheels any day.
WaywardSales
Contributor
0
National Sales Manager
100%
Justatitle
Big Shot
0
Account Executive
Might be worth a call to the CFO or LinkedIn message, is there any type of onboarding that you can lean back on as a good reason to call?
WaywardSales
Contributor
0
National Sales Manager
I connected with their COO a while back, so have messaged them explaining the stall and have asked for a meeting. Reading all the other comments though, I wonder if its too little too late.
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