um. no I don't need to know their business that well. I need to know at least the top 3 positives and top 3 opportunity areas. Smooth sailing after that.

Pachacuti

Politicker

They call me Daddy, Sales Daddy

Its impossible to know every single business you call into - especially to the point of working there.

But I get the Influencers POV - do your research so you can offer something valuable to the client, not just pitch your product.

CuriousFox

WR Officer

🦊

📣

RealPatrickBateman

Politicker

🔪Amateur Butcher🔪

🖤 you lol

SaaSsy

Politicker

on point! Can we get a generic marketing campaign created from this foundation?

jefe

Arsonist

🍁

More influencer BS. You need to understand their needs, but nobody can understand that much about all of their prospects.

Sunbunny31

Politicker

Sr Sales Executive 🐰

If you're talking about an embedded Strategic Account Manager where the company is their only line of work...then yes. If you're not even calling into specific, single verticals but need to be flexible, then no. Ain't nobody got the time for that.

-Yes, research the company so you don't sound like an idiot.
-Yes, learn enough of their lingo and what's important to them so you can speak to it - and be prepared to be educated as you go (don't assume you know everything).
-Yes, understand the value of what you're selling to a company such as theirs.
-Yes, make them feel as though their company is respected and a great place to be. It goes a long way.

But sound like you work there? No. Total overkill nonsense.

TennisandSales

Politicker

Head Of Sales

solid breakdown for sure!
I cant imagine what it would be like to only have 1-3 accounts to manage.

Sunbunny31

Politicker

Sr Sales Executive 🐰

It would be like... you worked there. :)

Rallier

Politicker

SDR Manager and Consultant

I feel like you're taking it a bit too literal. I imagine they simply mean that you need to truly understand their challenges and priorities.

SaaSsy

Politicker

UGH yeah enough with that crap (I might have worked with them...). Sounds like a mid-level manager that failed spectacularly at most things in life, but excels at lecturing a team.

TennisandSales

Politicker

Head Of Sales

😂😂😂😂

SoccerandSales

Big Shot

Account Executive

I agree with you, but I also think that less time on LinkedIn and more time on Bravado has lead to me living a happier life

TennisandSales

Politicker

Head Of Sales

hahaha this is a true statement!

Fenderbaum

Politicker

Retired Choirboy🪕

I would agree with you that it's a stupid catch phrase, and bullshit.

TennisandSales

Politicker

Head Of Sales

👍

Lexer

Catalyst

Sales Development Representative

I sell to companies that range from tech startups, to grocery stores, agencies, dating apps, to clothing websites and everything in between. If I needed to know every prospects industry I would just need to become google.com itself 😭

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TennisandSales

Can we all agree this is bullshit?

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