there's no magic bullet to cold emailing per se but definitely some good ideas to remember.
I'm reaching out to leaders in the engineering/IT Operatiosn and Cybersecurity space. Curious what you all think of this framework to go by.
For reference, I'm contacting commercial orgs 500-2K employees, typically in the tech sector.
I try to keep emails under 100 words max and the initial outreach framework is something like:
email 1: framework
subject: 2-3 words simple
Hi Name,
opener: reference an insight or observation about the company/role/industry and point to a common issue.
value: Exhibit a new way to solve this via our tool
CTA: mind if I share a resource about this?
email 2: Follow up framework
Name - any thoughts? insight on issue
value prop with social proof.
Is this a relevant priority?
Example: email 1
subject: top SIEM alerts
Hi Mike,
"SOC teams spend countless hours responding to alerts as they come in, yet many struggle to identify the top 1% most threatening alerts.
One way to solve this is to leverage threat intelligence to risk score the alerts and assign the most severe to your top engineers.
Mind if I share a resource on this?"
example email 2
Mike - any thoughts on this? Asking because rapid data growth storage often causes SIEM prices to skyrocket and same with the number of alerts.
X Company was able to cut their siem cost by 50% while also identifying their most severe alerts to remediate first.
Are these a priority for your team?
Curious to people's thoughts as I'm trying to be relevant but also scalable. if I catch a more personalized trigger for the company I'll mention it in my opener so they know I've done my research but I used this slightly more generic one here.
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