Cold email template ?

there's no magic bullet to cold emailing per se but definitely some good ideas to remember. 

I'm reaching out to leaders in the engineering/IT Operatiosn and Cybersecurity space. Curious what you all think of this framework to go by. 

For reference, I'm contacting commercial orgs 500-2K employees, typically in the tech sector. 

I try to keep emails under 100 words max and the initial outreach framework is something like:

email 1: framework 
subject: 2-3 words simple 
Hi Name,

opener: reference an insight or observation about the company/role/industry and point to a common issue. 

value: Exhibit a new way to solve this via our tool

CTA: mind if I share a resource about this?

email 2: Follow up framework
Name - any thoughts? insight on issue 

value prop with social proof. 

Is this a relevant priority?


Example: email 1 
subject: top SIEM alerts

Hi Mike,

"SOC teams spend countless hours responding to alerts as they come in, yet many struggle to identify the top 1% most threatening alerts. 

One way to solve this is to leverage threat intelligence to risk score the alerts and assign the most severe to your top engineers. 

Mind if I share a resource on this?"

example email 2
Mike - any thoughts on this? Asking because rapid data growth storage often causes SIEM prices to skyrocket and same with the number of alerts. 

X Company was able to cut their siem cost by 50% while also identifying their most severe alerts to remediate first. 

Are these a priority for your team? 

Curious to people's thoughts as I'm trying to be relevant but also scalable. if I catch a more personalized trigger for the company I'll mention it in my opener so they know I've done my research but I used this slightly more generic one here. 


💌 Cold Emailing
🔐 Cybersecurity
☁️ Software Tech
9
Sunbunny31
Politicker
7
Sr Sales Executive 🐰
*per se

Other than that, good advice from pbc and oldcloser. Be up front. Asking for thoughts is not as compelling as asking for the meeting. Good luck!
oldcloser
Arsonist
5
💀
😂 Purse hay
Youngking
Contributor
4
account executive
😂😂😂 typing while whipping up ground beef and sweet potato’s doesn’t always work perfectly
oldcloser
Arsonist
4
💀
*potatoes
It’s always a tough room.
Welcome.
Youngking
Contributor
2
account executive
lol 😂😂
Sunbunny31
Politicker
2
Sr Sales Executive 🐰
Beat me to it.

And what are you making?
Youngking
Contributor
2
account executive
I mashed it all together. Cooked the potatoes in the oven and beef on the pan with some bbq sauce. Then put it all in a bowl and mashed it with a fork. It’s not the most aesthetic looking but it’s mad good.
Sunbunny31
Politicker
2
Sr Sales Executive 🐰
Taste is really all that matters. Enjoy!
CuriousFox
WR Officer
1
🦊
haaayyyy gurrrllllll haaaayyyyy
jefe
Arsonist
2
🍁
We can always count on you, Bunny. It was fixed by the time I got here, but accountability is important.
Sunbunny31
Politicker
1
Sr Sales Executive 🐰
Ha! Sometimes we learn something other than what we thought we’d learn. Here in the War Room, it may just be grammar or spelling.
jefe
Arsonist
1
🍁
There a number of people here who, even if that's all they learn, are much better off than they were before.
poweredbycaffeine
WR Lieutenant
6
☕️
Your CTAs are soft. Be helpful, but be specific about what you want. Maybe in email 2 and 4 you ask for the meeting.
oldcloser
Arsonist
4
💀
Agreed here- if you’re just hunting for any engagement- any reply at all- you can even use a softer CTA. But really? WTF for- you’re not in the friend making business. Ask for what you want.

Otherwise- framework is solid. I think you’re running a bit long. I’m conditioned by now to delete at first glance of subject line. In your ICP they’re even worse. Just make sure you dial behind these.
Youngking
Contributor
3
account executive
For sure appreciate that from both of you. I’ve been debating the ask for the meeting vs seeing if it’s relevant but def good points. @oldcloser any suggestions on the subject line? I don’t wanna be too click bait lol

But you’re right the ICP is a tough crowd especially when you sell solutions that are typically required in the environment and teams usually are on 3 year contracts with their current vendor.
oldcloser
Arsonist
1
💀
Subject line thoughts?
{name of dude at competitor with same title} did this:
Then you can tune your CTA to it with a challenge, like this:

I assume if you were aware of this kind of performance, you’d have implemented one yourself by now.

It worked for {dude in subject line}. Any reason you wouldn’t take a look?

Tough to scale it, but scaling the generic is just wind pissing.

Youngking
Contributor
2
account executive
Ooooo like that idea. Yeah scaling to the above the line players isn’t easy. Thanks boss appreciate the insight👍👍
medhardwaredr
Politicker
4
Director of Sales NA
Can’t help much more than the rest, be specific is usually what I see people miss.
I also like to throw the proverbial I can save you money iteration geared to them specifically or something you know they already use
Youngking
Contributor
2
account executive
Most definitely. Our solution definitely hits on the cost end so I often play to that as it’s a big issue in the space. I’ll definitely get more specific on if
Gasty
Notable Contributor
3
War Room Community Manager
Agreed with everyone here.

Just to add:-

Subject lines that work for me:
Here you go!
Question about a meeting?
Tried calling you.

CTAs: instead of asking for thoughts(which they almost never have)
How about writing something as “opposed to this?”
“Sounds like a bad idea?”
“How about a quick connect on 24th March at 3:00 pm? “
“Should I just go ahead and block your calendar for xyz date? You can move it as per convenience.”


FoodForSales
Politicker
0
AE
you should only do the "tried calling you" line if you actually tried to call. Otherwise you lose all credibility.
Justatitle
Big Shot
1
Account Executive
are these a priority is a question I hate. Here's why this is a priority for the clients I work with, now we're talking
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