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SDR

Cold Texting - Working?

My new manager is really pushing cold texting - he's a huge fan. And it has been working well for the SDR team. I know most of you hate the cold text and it's probably illegal but what are your thoughts if its been working?

We get "Stop" or "Not interested" occasionally but no crazy pissed off prospects. Most of it is fun banter or just ignored. Actually had a guy call me after sending a text to book a meeting yesterday.

💌 Cold Emailing

📞 Cold Calling

21 comment

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braintank

Politicker

Enterprise Account Executive

Very curious what your cold outbound texts look like

Sunbunny31

Politicker

Sr Sales Executive 🐰

I’m interested in this as well. With how poor most DMs I’ve seen are, these would have to be significantly better to not be annoying.

antiASKHOLE

Tycoon

Bravado's Resident Asshole

The text just says.. "Hey, you lookin?"

CuriousFox

WR Officer

🦊

Look at deez nuts

Sunbunny31

Politicker

Sr Sales Executive 🐰

That’d work. I’d look.

js2458

Politicker

Enterprise SDR

Yea - worked really well for me situationally. Pretty good when a prospect is somewhere where they are checking their phone constantly, like an event or trade show. They also work well if you've built up familiarity with the prospect IMO.

Cold texting seems a tad unprofessional to me, but I'm sure there are ways to swing it that work. Personally would prefer to cold call but hey, if it works (as it seems it does from your post), then who cares.

oldcloser

Arsonist

💀

Part of a healthy prospecting diet. They get read.

TestUser

Do you read or respond to cold texts trying to get you to buy something? I know I do not, and a cold text from a company pretty much puts them in a "never use these guys" status with me.

oldcloser

Arsonist

💀

All depends on what it says. I recently bought car insurance while sitting on the terlet. Why? The text knew my policy was about to expire, what my current premium was and showed me the savings to the penny that I would get if I switched.

Diablo

Politicker

Sr. AE

Good to know it’s working for your team.

detectivegibbles

Politicker

Sales Director

Yes. Some prospects prefer text. Had entire 5-6 figure deals done via text (outside of contract being signed of course).

Maximas

Tycoon

Senior Sales Executive

Never bad if being used wisely.
Gotta be short/specific/only to be sent once unless the prospect is interested!

FinanceEngineer

Politicker

Sr Director, sales and partnerships

I hate doing it alone. However, with an email, I love it. It tends to work well with a LinkedIn inmail as well

pirate

Big Shot

🦜☠️ Account Executive

I think that and just using Teams sometimes if it is allowed. I think not all reps have phones where they can text from so yeah it works

HappyGilmore

Politicker

Account Executive

Have never used it before but I'm interested to hear how this has worked/what the results are.

CPTAmerica

Opinionated

President/CRO

Very effective if done right. Sounds like you’re doing it the right way so keep it up.

iamtheone

Executive

Enterprise SDR

Isn’t this illegal without asking first?

tulip22

Good Citizen

might be a gray area if you're texting 1:1 instead of using a platform to do a blast to a whole list

FoodForSales

Politicker

I would NEVER do that. And I hate it when people do that to me.

kittychachas

Valued Contributor

VP/Director of Sales

I call cell phones and leave voicemails. Texting is the next logical step. Several of my existing deals text me when they have questions. I don’t see any issue here.

IYNFYL

Politicker

Enterprise SaaS AE

Do you answer a cold text? Answer provided

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Cold Texting - Working?

21 comment

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