Savages! What are your thoughts on sending out cold texts to prospects versus traditional cold calls? Has anyone had any experience with this?
WheelofCheese
Cold texting
15
My texts are my only sanctuary from spam. Get the hellllll out.
So what are you saying? You like texts?
I’m saying don’t text me if I don’t know you or if I haven’t asked you to.
Yes. To me, unsolicited texts are obtrusive and annoying!
I’ve used text as a demo request medium where we had the prospect text our dedicated number and it would launch a workflow to schedule a call. Wonderful channel for the ICP we targeted. However, it was opt-in engagement.
Yes.. that’s for a different purpose and a solicited means of communication. I like it.
No.
No as in don’t do it? Or no, you’ve had no experience with it? Or no, terrible idea.
I think he means don't do it and that its also a terrible idea. Think about if you'd like to have people cold text you. I know I wouldn't.
Is it great, no. It can piss people off. With that said, I would totally so it if they don't pick up the phone after a couple tries. I would call, and if they don't pick up I would send a text saying "I have been trying to call you but I haven't been able to connect. You know how sales is, I get my list, and management cracks the whip until people answer. Can we talk for 10 minutes soon? If I cannot help, I can take you off my list and not call you for at least 6 months or so."
I can possibly see how this MIGHT be effective. Kind of along the lines of— what have I got to lose?! That is, if all other attempts to get in touch with someone have proven unsuccessful. But! I also wonder how effective it is to badger someone repeatedly in hopes of a sale. Might work, might not. Thank you sharing.
Totally agree with all of that. It is not a first resort by any means. As to the badgering, how many of us have or have had managers who demand that kind of behavior?
Would you respond to a cold text from someone you didn't know?
I'd probably opt for something like "hey, I probably caught you at a bad time. I can shoot you a text if you'd prefer..." even that sounds tough.
No. I spam em.
No to cold texts. They’re an intrusion, and if I don’t know you, I’m not responding.
100% invasion of my personal space
Not a good idea
Those were my thoughts.. yet I see that it’s trending.
Been discussed here before and the consensus is that it's always a terrible idea. The*one* positive interaction you *might* get is not worth the one hundred pissed off never customers you've just earned.
I agree. While some might think this is a bold move, I would think the majority would find it off putting.
Looks way more spammy than the cold calls 4 sure.
Truly cold no, after the disco ask if it’s cool
I’ve certainly done that before. Once they are a client (or about to be a client) I’ve found that texting (business related texts) enhances the relationship. Kind of like you consider them to be a friend. It’s a relationship business after all. That being said, texting (as a woman) can be a little tricky. I’ve had some bad experiences where some men think you’re flirting.. oh hope that you are. I always keep it on a professional level so luckily it hasn’t happened too often. Word to the wise, don’t accept social media requests. I have horror stories! 😬
Not surprised! I have heard a couple interesting stories where the “relationship building” get blurred or the prospect thinks it’s a date when you a female rep tries to do an OOO event
💯
@goose To be clear, my question on cold texts was not from the viewpoint that I promote it or would encourage it. I was asking more from the standpoint that I see some companies promoting it (ZoomInfo for one) and was curious about anyone’s personal experience with it. To your point, I wouldn’t appreciate a text from anyone I didn’t know. Texting once it’s a warm lead might sit a little better— say, you had already connected on LinkedIn and there was some type of exchange. Even then, it’s probably best to ask permission before doing so.
i dont do it. idk if I should but the only time i text a prospect is when they tell me its ok.
My favorite approach would be a first text that said "can you call me when you have a chance"
and they would say "who is this?"
"Oh! So sorry it's X from ABC Company! We talked about blahblahblah and I hadn't heard from you so seeing if there were any updates"
This will at least usually get a response of some kind, whether it be them telling you why there's no opportunity here or maybe helping them spring into action
Keep in mind I will only do this if I've already had one conversation with them
and they would say "who is this?"
"Oh! So sorry it's X from ABC Company! We talked about blahblahblah and I hadn't heard from you so seeing if there were any updates"
This will at least usually get a response of some kind, whether it be them telling you why there's no opportunity here or maybe helping them spring into action
Keep in mind I will only do this if I've already had one conversation with them
I agree. Texting can work well if there has already been a conversation between you and a prospect. I like your approach! Short and sweet. I can’t imagine too many people would be offended if a relationship (of sorts) has started. Thank you for sharing!
Best of luck! This approach has never pissed people off in my experience. Just have to be tactful with it
Thank you!
I hate cold texting with a flaming passion. Text follow up - acceptable
I'd block and report you to 7726 as SPAM so damn fast
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