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Debate - ask for the meeting in the first outreach?

Hey Team,


I've been having internal debates with colleagues about whether you can ask for a meeting right away or whether you need to make deposits/demonstrate value beforehand. For context, we're targeting C-suite and VP level in large orgs.


I've always been of the mind that my time is as value as any customers' and therefore they aren't doing me a favor by accepting to have a discussion but wanted some thoughts on that.


Cheers Savages



Ask to meet right off the bat?
Attached poll
*Voting in this poll no longer yields commission.
πŸ”Ž Prospecting
πŸ’Œ Cold Emailing
πŸ“ž Cold Calling
7
Rallier
Politicker
+10
Account Executive
I always ask if it's interesting to them, or some other type of soft CTA
Kl
Klevy
Good Citizen
Account Executive
+1. For email, I've found the best success rates (3-5% meeting rates per email) with asking questions like "are you open to exploring this further?" I almost never ask for a meeting, just include a link to my calendar in my email signature.Β 

Buyers know the intention of cold emails, it's up to you to grab their attention with 100 words enough to book a meeting.
CCP
Opinionated
+6
VP, Business Development
Yeah I agree. I've removed 'meeting' from any emails or talk tracks. I ask if they're open to a discussion instead.Β 
Chep
WR Officer
+10
Business Development Team Lead
If they are up for a conversation, yes, but if they're short after everything I say I'll hold off until I can find a need
CCP
Opinionated
+6
VP, Business Development
Yeah good point. If they're clearly not down, no need to force it.Β 
RealAF
Good Citizen
+2
National Director of Business Development
Dripping value is my style, but I don't think there's anything wrong with going in for the kill from the jump.
CCP
Opinionated
+6
VP, Business Development
Yeah for sure. I do a mix of both but tend to go for the meeting right off the bat. I'd rather a fast no than a slow no personally. What's your email versus LinkedIn when you're dripping value out of curiosity?Β 
RealAF
Good Citizen
+2
National Director of Business Development
LinkedIn is geared way more to showing value. Email approach is a combo of solid cold emailing with a CTA (likely a meeting request) and drip campaigns geared toward education and adding value.
Show 1 more replies
JuicyKlay
Politicker
+9
AM
I've booked more meetings not asking for a meeting then asking for one... If you're cool and act cool in your outreach, people will just want to meet with you.
CCP
Opinionated
+6
VP, Business Development
Does that apply to all levels of your prospects as in Manager up to C-suite? Very likely I'm just not all that cool... haha
Salespreuner
Big Shot
+11
Regional Sales Director
Try to wait and push. In the wait time, making sure value prop is discussed
CCP
Opinionated
+6
VP, Business Development
Can you build on what you mean?Β 
Salespreuner
Big Shot
+11
Regional Sales Director
Instead of putting meeting as a term, I'd not mention that in email and instead address their need to resolve the issue and so let's discuss once you find time
8
POV: you’re an SDR getting an email... First 5 words that let you know the meeting is not booked
Discussion
12
8
Leaving meeting times in your email outreach?
Discussion
9
5
First introduction meeting with prospect
Question
13