Do you like links in cold sales emails?

Question

I personally think links in that first cold email are a big no-no. What does everyone think? Please only vote if you're someone who actually gets prospceted.

Accepted Answer

It depends on what the link is tbh. I've seen many SDRs getting a meeting on their calendar through the "Book a Meeting" calendly link in their first email. They were at the right place at the right time with that prospect, so it worked.

Answer

I use it because it allows me to track the click rate. I don’t have many links though.

Answer

Absolutely will ignore and mark as junk.

Answer

I'm not clicking on your link, and if you need me to go look at something else outside of your email on the first one, you're not getting to the point quickly enough.

Answer

Misread meant to say ignore

Answer

Links kill the deliverability of your emails and will get you flagged as spam in Gmail if you're not constantly warming your inbox.

Answer

I’d add that sending links in initial cold outreach is more likely to end up in your buyers spam inbox.

Answer

Links will sometimes get shit stuck in spam filters. Links are a no-go on cold outreach

Answer

doesn't particularly matter for me - if you don't have a concise opener and subject line I'm deleting.

Answer

I never click on any links in a cold email.

Answer

Spam filters tend to block most emails with links in them. That's why I removed any pictures or links.

Answer

If it’s someone I’m connected to somehow (e.g. on LinkedIn) and it’s only to set up a time to chat (calendly) that would be the only exception to clicking on a link for me.  Otherwise, I simply don’t for fear it could be malware..

Answer

I try to avoid cold sales calls/emails whenever I can. Instead I try to warm things up BEFORE even reaching out to a decision maker. I will often reach out to someone in sales within their company and ask for some Intel on the person I need to speak to. This often gives me much more insight, and many time a warm intro through internal email or Slack. If not I will follow them on social media for a few days and comment on their posts before reaching out. A link in a profile is much less suspicious than one in a cold email.

fidelcashflow

Do you like links in cold sales emails?

If you get a cold email with links in it, are you more likely to ignore the email?

18 comments

fidelcashflow

Do you like links in cold sales emails?

If you get a cold email with links in it, are you more likely to ignore the email?

18 comments

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