CorpSheep profile picture
CorpSheep profile picture

CorpSheep

Sales Rep

Good Citizen

Do you use a cadence when prospecting?

Unfortunately, I do no have a cadence tool but am looking for some good feedback on what works well for folks to get in the door?

Use a cadence when prospecting?

Attached poll
*Voting in this poll no longer yields commission.
🔎 Prospecting
👑 Sales Strategy
💌 Cold Emailing
7

10 comments

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CadenceCombat
Tycoon
2
Account Executive
This may shock you... but yes.
ChicagoCloser1717
Politicker
2
New Business Development Representative
having a system is key. I always say that all salesman can talk a good game. The best salesman are organized and a cadence is apart of that.
HL2017
Executive
1
Enterprise Account Executive
Josh Braun's Badass B2B growth guide has some pretty solid sequencing. 
Coffeesforclosers
Notable Contributor
0
Director Sales and Market Development
yes and 12 step for outbound 8 step for inbound. 
CorpSheep
Good Citizen
0
Sales Rep
Give me a simple breakdown of the 12 step outbound.
Coffeesforclosers
Notable Contributor
2
Director Sales and Market Development
damn it, tried to copy a PPT slide in here and looked like it worked and didnt. 

STEP/DAY TYPE DESCRIPTION ACTION 1 -
 Day 1 Pre-Call Research •Find out what the company manufactures •Identify customers •Identify business levers that map to use cases •Use research to create messaging that ties to the prospect’s role or company •Identify relevant use cases for the prospect’s specific persona 2 - Day 1 Account-centric Message Mention peer account use case story and peer customer names Voicemail #1, Email #1, InMail #1 3 - Day 2 War Dial Call and try to reach live, no voicemail left War Dial #1 4 - Day 7 Buyer-centric Message Refer to relevant persona value props and stories Voicemail #2, Email #2 5 - Day 12 Content-centric Message Share a relevant piece of content for the specific persona Email #3 6 – Day 14 War Dial Call and try to reach live, no voicemail left War Dial #2 7 - Day 16 Content-Centric Message Share a relevant piece of content for the specific persona Voicemail #3, Email #4 8 - Day 21 Final Touch One last try before moving on Voicemail #4, Email #5
Coffeesforclosers
Notable Contributor
0
Director Sales and Market Development
this is an 8 step 21 touch sequence we use, add or remove a couple touch points as you see fit 
Captain_Q
Arsonist
0
Sr. Account Executive
It's a great way to get your feet wet but it will naturally evolve over time into something that works well for you, is based on your direct experience, and feedback from prospects. 
wolfofgulftobay
Executive
0
VP of Sales & Marketing
Given that everyone is using cadence/sequence tools, I don't know how you think you can get through the noise without using one? Unless you really love Salesforce tasks 
CorpSheep
Good Citizen
0
Sales Rep
Excel Brotha.

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