thedue2.0

VP of Sales

Fact finding question

Fact finding question

Ask to your marketing personas-

1- What Tasks/Big Bets/Work are you focussed on in your upcoming cycles and as you look ahead to future sprints and quarters, what are the big company objectives you are assigning work/time/resources against?

Many companies are deploying some form of agile or sprint / JIRA-esque software approach. Many are also investing in agile training to attempt to level their teams up.

Short team, every 15 days your buying centres / teams align in the work they can deliver, prioritizing, voting and pushing work that is NOT the most pressing.

Longer term, they assign work to support the bigger company objectives. In the longer term cycles, this moves from the shorter term operational things, and into their bigger and longer, more challenge change initiatives.

Most agile companies feel that they can identify, address, iterate and launch their own thinking, to solve their most pressing issues. This is when these cycles of talking about work, must move to them buying software, consulting or the like, to get the actually work done. Especially, after they realize they do not have the time and capacity to solve the problem.

🦾 Hardware Tech

☁️ Software Tech

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9 comments

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Pachacuti

Politicker

3

They call me Daddy, Sales Daddy

Why would you ask marketing Software Development questions? I may be wrong here, but when I hear "sprints" "agile" "JIRA" - I think software dev and project management - not sales nor marketing.

So not sure what you're really asking here.

thedue2.0

Good Citizen

0

VP of Sales

Marketing in this case, would be supporting the broader company initiatives and big bets.

These would be created or they would be linked from those parties you referenced.

So, if Product Marketing says and may say something like, optimize the CX/ process x / reduce this friction, marketing will be asked or vice versa, to ‘do work’ or assign time to solving the problem.

My experience right now, having just moved from sales into marketing, is that the Business Pain, Metrics. Challenges the company, not product, is trying to solve, is the center piece of agile.

Also, given the investment of agile coaching, consulting and software like JIRA, most work and outcomes are assumed that they can be solved by their internal teams, exiting tools and repurposing stuff…. Over and over again.

Once the issue gets bigger, moves from sprint to sprint, then it opens up for external software or services that can help.

poweredbycaffeine

WR Lieutenant

2

☕️

This was very difficult to read and follow.

Fenderbaum

Politicker

0

Retired Choirboy🪕

.

sketchysales

Politicker

3

Sales Manager

I have no idea what this post means.

CuriousFox

WR Officer

2

🦊

We are in the same boat friend.

AnchorPoint

Politicker

2

Business Coach

First, learn to speak in everyday language, not company industry speak.

Sunbunny31

Politicker

1

Sr Sales Executive 🐰

Yes! Keep it simple!

Maximas

Tycoon

0

Senior Sales Executive

To me, Long term plans for each company should be expansion and customers acquisition.

Short term is meeting monthly targets, Conversion rate for the company and hitting the quota for the employees !

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