The War Room
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Post

Gong's New Branding

Is it just me or does launching a video showing your new graphics feel super forced? I guess I shouldn't be surprised...


Maybe they're trying to start over because the sales community hates them?

πŸ’© Shitpost
23
DrunkenArt
Politicker
+7
Sales Representative
Gong is the Nickelback of the sales world
Sunbunny31
Politicker
+5
Sales Executive
I laughed out loud at that one.
dwightyouignorantsale
Politicker
+7
Manager, Sales
don’t do Nickelback dirty like that
SaaSyBee
Politicker
+5
Sales Content Writer
Perfect
Hambalang
Politicker
+4
Enterprise SDR
Lmaoo amazing
InQ5WeTrust
Arsonist
+9
Sales Savages, what is our profession? Trauma!
Still not as bad as the salesloft rebrand - this screams cringy SaaS, salesloft screams Midwest bankΒ 
SaaSyBee
Politicker
+5
Sales Content Writer
Midwest bank ha! I died
Beans
Politicker
+9
Account Executive
Honestly why the fuck do they have a merch store?
Rallier
Politicker
+10
Account Executive
Got to make money from their employees somehow
poweredbycaffeine
WR Lieutenant
+10
Bean Juice Drinker | Sales Savant
Could you imagine making this list, too?Β  https://www.gong.io/og/
InQ5WeTrust
Arsonist
+9
Sales Savages, what is our profession? Trauma!
What the fuck did I just look at.Β 
poweredbycaffeine
WR Lieutenant
+10
Bean Juice Drinker | Sales Savant
Cult leadership...duh.
FamilyTruckster
Politicker
+9
Exec Director, Major Accounts
Finger crossed 🀞🀞🀞🀞
poweredbycaffeine
WR Lieutenant
+10
Bean Juice Drinker | Sales Savant
Did you...just...out yourself as a Gonger?
Show 5 more replies
SalesKulture
Good Citizen
BDR
Lol
Kinonez
Celebrated Contributor
+9
WR Enthusiast
New, old? Still Gong... Still Nope!
CuriousFox
WR Officer
+13
Senior Account Executive
Meh πŸ˜’
UrAssIsSaaS
Politicker
+8
SaaS Eater
Its the merch store that does it for me. This place is on a whole different level
CaneWolf
Politicker
+12
Call me what you want, just sign the damn contract
I wanted to jump in the freaking river. They also acted like they were changing the world with whatever their vague new shit is that they're peddling.
Diablo
Politicker
+7
AE
Haha could be the last point...
SaaSyBee
Politicker
+5
Sales Content Writer
My best guess! They've changed their logo at least twice since they started.
Beans
Politicker
+9
Account Executive
Yet to have seen it.

Which is shocking considering how much they clog up my LI feed, and that my company is a customer....
SaaSyBee
Politicker
+5
Sales Content Writer
Oh, get ready. Their entire team is sharing it. V. facepalmy.
Beans
Politicker
+9
Account Executive
Just got it to my work email.

Why the fuck do they have a MERCH store?
buckets1
Politicker
+5
AE
Probably needed to be taken more seriously by large enterprises. No way a public company that touts protecting customer data as a core part of their brand wants to be associated with such a whimsical brand. Putting myself in a security reviewer role...Chorus just feels so much safer.
SaaSyBee
Politicker
+5
Sales Content Writer
Interesting take! I don't mind whimsy at all. They just seem very Gong-focused rather than customer-focused. Their marketing is very "look at me!"
Sunbunny31
Politicker
+5
Sales Executive
That is exactly what rubs people the wrong way.Β Β 
Bl
Blue_Turtle
Good Citizen
SDR
I’ve been wondering why my company acquired Chorus when Gong had better brand recognition, and I feel like their image was part of it. Chorus is a great tool though, so no complaints here. Before the acquisition we used Gong and it worked just fine, but their sales and marketing are just….so cringey.
ja
jackodiamonds
Opinionated
+4
Account Executive
Why does everyone hate gong so much? I used to use it and liked it, barely see them in my LinkedIn feed… maybe I’m not connected or following enough of them to see why they’re annoying everybody? Lol
Bl
Blu
Opinionated
+1
Business Development Representative
Gong as a software is great, I think people don’t like them for their marketing stunts… like this
SaaSyBee
Politicker
+5
Sales Content Writer
Exactly that. Their marketing is so self-centered and lacks self-awareness. Good for them that they're doing great, but they come off as so culty.
SalesKulture
Good Citizen
BDR
I don't see many of their posts eitherΒ 
Bl
Blu
Opinionated
+1
Business Development Representative
My whole LI feed was filled with Gong posts. Ooof
Justatitle
Politicker
+11
Mid Market AE
Sigh.
MassholeMovesWest
WR Officer
+11
Account Executive
that video is so laughable

SaaSyBee
Politicker
+5
Sales Content Writer
If you told me they had guns to their heads, I wouldn't be shocked
Si
Sigmund
Account Executive
For the uneducated, why do we hate Gong? I thought it was really useful
SaaSyBee
Politicker
+5
Sales Content Writer
Gong is excellent. Their marketing can be kinda self-involved, though. Very "look at us!"
Si
Sigmund
Account Executive
Oh I see what you mean now. Thanks for the education!
Re
RedLightning
Politicker
+7
Mid-Market AE
I like the sales content they put out and people who used gong really like it from the ones I've talked to - They just drink their own kool-aid too much and I'm 99% positive their sales culture is built around building your personal brand and blasting things about gong on LI
Fribbles
Celebrated Contributor
+9
Enterprise SDR
I like gong, i think their marketing & sales advice is great
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Discussion
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4
Gong, Chorus, Refract -- I have a damn PHD in this
Advice
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24
Some of these Gong reps on Linkedin make me want to puke
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