T
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tysonprime

Enterprise Account Executive

Valued Contributor
Good Citizen
Contributor
+2

How do you cold call an office?

I am targeting real estate agencies and cold email is not working anymore. Most of the real estate agencies that I am talking to have their office phone on their website, for a few trials that I had I got a lot of gatekeepers.


How do you recommend me to pass them?

📞 Cold Calling
☁️ Software Tech
😝 cold callingss
19

26 comments

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js2458
Politicker
4
Enterprise SDR
I wouldn’t call the offices. I would call the decision makers. Who are you trying to target? Not the secretaries ofc…
tysonprime
Valued Contributor
0
Enterprise Account Executive
Most of the Brokers don't have their phone posted. so I am kinda desperate, with an empty pipeline
js2458
Politicker
0
Enterprise SDR
Yea I mean I think you’re better off just going through avenues you can reach them directly. The seems too Hail Mary. Maybe get free trials of lead scraping software?
tysonprime
Valued Contributor
0
Enterprise Account Executive
Already done that, Right now I not trying to feel sorry for myself, but it kinda sucks feeling like an impostor yk? As I don't have a head of sales, I need to find a ways to keep pipeline going
BmajoR
Arsonist
4
Account Executive
Sounds like you're set up to fail, to be honest.
oldcloser
Arsonist
3
💀
Yeah, reading the same.
braintank
Politicker
3
Enterprise Account Executive
100% based on post history
GDO
Politicker
0
BDM
yeah a direct number is awesome. I just think he/she does not have acces to these
CuriousFox
WR Officer
4
🦊
Are you in the area? Can you drop in?
Revenue_Rambo
Politicker
3
Director, Revenue Enablement
This is the easiest answer ever…

1) Grab your phone.
2) Punch in the number
3) Make the call
4) Move down your list and. Repeat steps 1-3
Revenue_Rambo
Politicker
2
Director, Revenue Enablement
On a serious note. If you want some good techniques for getting past gatekeepers check out John Costigan.
jefe
Arsonist
3
🍁
If you can't get direct lines, just be nice and polite. Don't play games. You won't get through them all.
Filth
Politicker
3
Live Filthy or Die Clean
You could always start asking about properties to get some real contact information. All is fair in love and sales.
Pachacuti
Politicker
3
They call me Daddy, Sales Daddy
When you call a RE office, you're going to get the low level broker who's been assigned to take incoming inquires. Or a secretary.
You need to know who to ask for specifically. The low level broker just wants to get rid of you and the secretary (gatekeeper) will want to shield their boss, but if you have a good script, you can get past that person.
poweredbycaffeine
WR Lieutenant
2
☕️
Find the head agent. Go to their personal site or Facebook page. Boom.
Beans
Big Shot
1
Enterprise Account Executive
Do you have any tools to get cell phones or direct lines?
Sellers always pick up.
HVACexpert
Politicker
1
sales engineer
Have you looked at LinkedIn ? I would think these brokers and agents have their number listed somewhere
saaskicker
Celebrated Contributor
1
Enterprise AE
If they ever put an OOO email on, most brokers will have their cell phone listed or a direct line in the signature.

Warm up the gatekeeper, they can get you through if you play the game.
Kosta_Konfucius
Politicker
1
Sales Rep
Call cells not gatekeepers
LambyCorn
Arsonist
1
A mfkn E
Linkedin? Have you tried trying out apollo or sum?
Im currently calling office managers in law firms so, personal lines and LinkedIn is scarce. I did a list of a leads, went onto apollo and wrote down all the numbers I could find. Then, worked my way through th other ones which were just office numbers and asked for the extension to their office. Might not be their personal but, its the direct line I can find which is their office phone. best of luck !
ChumpChange
Politicker
1
Channel Manager
Used to run into this all the time. I would navigate to the front desk and then tell the GK, "Hi, this is ChumpChange... I'm trying to speak with ________ they're expecting my call." It's hit and miss but the majority of these people are just on auto-pilot.
ThatNewAE
Big Shot
0
Account Executive - Mid enterprise
It's okay to call board line numbers / offices and ask them to connect to XYZ. When I was a BDR, that worked for me.
How do you pass through?. Send a LinkedIn connect, send an email to the prospect first. - "Hi I am looking for XYZ. Could you please put me through?" - "Sure, may I know who this is?" -"Yes, I am ABC calling from PQR company" - "IS XYZ expecting your call?" - YES.

White lies. That worked for me. I did say it in my email to XYZ that I would call lol.
DungeonsNDemos
Big Shot
0
Rolling 20's all day
Know who you're calling and if they aren't the one who picks up just say "Hey it's ____ calling John/Jane".
If they think you know the person they often will just put you through.
TheHypnotist
Executive
0
Sales Manager
solution:
https://www.youtube.com/watch?v=S8yFUyD_JXU&t=97s&pp=ygUedWsncyBtb3N0IGhhdGVkIHNhbGVzIHRyYWluZXIg
Angusmacg
Valued Contributor
0
Territory Account Mgr.
ZoomInfo tends to have more info they scrape from data brokers and in many cases have cell phone #s
ScorpionZD
Executive
0
Enterprise SDR
I used to do this when getting in touch with roofing distributors. Sometimes asking for the person in charge of "x" can be enough to get you passed over. Be especially kind to the gatekeepers, and make sure to try a few times.

This can work better if you have something to offer them (free sample, lunch, gift, etc)

Dropping in is also an option when you don't have their cell

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